Werthein Group


Grupo Werthein is a holding company founded in 1928 and based in Argentina, led by members of the Werthein family since its origins.
Born dedicated to agribusiness, food, beverages and insurance sectors in Argentina, the holding company has expanded both in Argentina and throughout the adjacent regions, diversifying its investment portfolio since 2003. The group controls a media tech company with entertainment, information and connectivity services, and has expanded its business ecosystem with real estate development, insurance, health, technology, food and beverage and human capital development.
The Group employs more than 8,200 direct collaborators and has a network of around 35,000 partners in the region.

History

In 1904, Leon Werthein, a merchant from Bessarabia, decided to leave the Russian Empire due to the hostility towards the Jewish people. His destination was Argentina. A year later, his wife, Ana Jajam, arrived with their four children: Gregorio, Elisa, Numo and Israel. In Argentina, the couple had four more children: Abraham, Fany, Noel and Julio.
In the town of Ingeniero White, Bahía Blanca, Buenos Aires Province, León Werthein worked in the port: first as a stevedore, then as a foreman. Then, he settled in Salliqueló, where he opened a general store. The next step was to move to Miguel Riglos, in Atreucó, La Pampa, where, together with his sons, he opened another general store in 1917. León Werthein died in 1935, and his descendants continued the family business.

Foundation

Although León and his sons began working and trading upon their arrival in Argentina, the Werthein Group formally originated in 1928 in the town of Miguel Riglos, where Gregorio, Numo and Noel founded the agricultural company that bears their names: "Gregorio, Numo y Noel Werthein S.A.". This firm would set the beginning of the family business in a sector in which the company grew, endures and continues to be a fundamental part of the holding in the 21st century. Already in the first half of the 20th century, the family diversified its business and some members ventured into the hotel sector: in Mar del Plata, Buenos Aires, Carhué and Río Hondo.
Noel, Numo, Julio and Leo Werthein founded different companies:
  • Noel and Numo Werthein co-founded Tel Aviv University in 1968, together with George S. Wise.
  • Noel Werthein was president of the Argentine-Israeli Chamber of Commerce.
  • Gregorio Werthein was president of Banco Israelita del Río de la Plata, in Buenos Aires, Argentina.
  • Julio Werthein, León's youngest son, was responsible for the family's entry into the financial sector, with the acquisition of Banco Mercantil in 1963, which laid the foundations for the Group's future activity in the sector. He was also president of the Buenos Aires Stock Exchange and of CICYP. Julio died in 2013.
  • Leo Werthein, Noel's son, played an important role in the expansion of the agribusiness, after taking an interest in and significantly collaborating with the Werthein family's contribution to the development of livestock genetics. In 1979 he began to manage "Gregorio, Numo y Noel Werthein S.A.". He was president of the Argentine Angus Association, director of the Sociedad Rural Argentina and president of the Tzedaká Foundation, thus becoming a reference of the group until his death in 2005.

    Growth and expansion

Although since the 1930s the Werthein family has been engaged in several businesses, during the last two decades of the twentieth century, with the third and fourth generation of the family in business, the Group merged production and services.
Today, it includes agribusiness, mass consumption, insurance, health, food and beverages, real estate, technology, telecommunications and entertainment. The Group is still controlled by members of the Werthein family, with Darío, Daniel and Adrián as shareholders, while other members of the family, such as Gregorio, Lucas and Andrés, are part of the new generation of directors.

Shareholders

Agribusiness

The company that has represented the Group in this industry since 1928 is "Gregorio, Numo y Noel Werthein S.A.". Focused on the production and export of value-added products, it specializes in commercial cattle production and cattle genetics, with Aberdeen Angus and Hereford breeds, in the Pampean region; and Braford and Brangus, in the north of the country. Its farms include Cabaña La Paz and Cabaña Los Guasunchos, which show their animals at the most important exhibitions in the country and have won several awards.

Media Tech Company

In 2003 the Group acquired the operations of Telecom Personal in Uruguay and Paraguay, which were held until 2017.
In 2021 the Werthein Group acquired the Vrio Corp. business unit, a digital entertainment provider that began operations in 1996.
Vrio is the leading provider of entertainment, information and connectivity in South America, Mexico and the Caribbean. Vrio Corp. occupies an incremental retail and wholesale distribution space through DirecTV and SKY Brasil brands and its DGo streaming platform. It offers services in Brazil through the SKY brand and in Argentina, Barbados, Chile, Colombia, Curaçao, Trinidad and Tobago, Ecuador, Peru and Uruguay through the DirecTV brand. DGO is present in all those markets with the addition of Mexico. Vrio also includes Torneos in Argentina and Colombia.
Their investments and businesses provide services to 10 million registered customers, impacting 40 million people with their products and services.
In June 2024, Ameya Prabhu, president of Aarna Holdings, announced a strategic alliance with the Werthein Group that involves significant investments in Argentina.
In August 2024, Grupo Werthein announced the creation of Skx, a fintech that will operate in Brazil.
In March 2025, DirecTV acquired the broadcasting rights for the FIFA Club World Cup in South America.
The Group has also partnered with Amazon to provide satellite internet in Argentina, Brazil, Chile, Uruguay, Peru, Ecuador, and Colombia. The project aims to provide coverage especially in rural and hard-to-reach areas. In April 2025, Amazon began deploying its Kuiper Project satellite constellation with the KA-01 mission, which will enable DIRECTV to offer these services.
In November 2025, most of Grupo Werthein's assets related to media and tech were combined into Waiken ILW, a new holding.

Owned Signals

  • DSports
  • DFight
  • DMotor
  • Win Sports
  • DNews
  • OnDirecTV

    DirecTV Latin America

It provides entertainment and information services in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and the Caribbean.

DGO

It is a direct-to-consumer streaming platform: it provides live local and international TV content, sports programming, news and OnDemand service of movies, series and documentaries. It has presence in Brazil, Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and Mexico.

SKY

It is the largest satellite paid TV company in Brazil.

SKY+

It is a direct-to-consumer streaming platform from Brazil.

Torneos

It is a leading company in the generation and production of content for the sports and entertainment industry. It is dedicated to the comprehensive organization and production of events, the acquisition and commercialization of rights, and the management of licenses and e-commerce for the main sports clubs and federations

[Win Sports]

It is a Colombian sports subscription television channel focused on broadcasting football content from the country.

Dfibra and Sky Fibra

It is a 100% fiber optic internet service from DirecTV and SKY.

Mundea

It is a digital travel agency that offers reservations of tickets, accommodations, travel packages, cars, and recreational activities.

Food and beverages

The group is present in the food industry with the production of infusions, with its brand Cachamai; in fruit derivatives, with the Valley production plant, and in wine products, through the company WHT Partners.

Cachamai: tea, biscuits, mate

Cachamai has been in the market for more than 60 years, especially recognized for its digestive tea. Cachamai has been part of the Werthein Group since 2004, when it acquired Cachay S.A., the company that owns the brand.
In addition to yerba mate and tea, since 2020 Cachamai has marketed a line of healthy biscuits. In January 2025, they launched a new traditional yerba mate, without additives and gluten-free.In September, the company expanded its product portfolio into the mass consumption segment with the launch of cookies, cereal bars, and bars made with dehydrated fruit under the Frutty brand.

Valley: fruit derivatives

It is dedicated to the production and commercialization of dehydrated fruit derivatives, especially apples. It supplies the best raw materials obtained at specific moments of harvest, exporting to the 5 continents, with the United States and Europe being the main markets.
The Valley production facility is located in Alto Valle, Río Negro, Argentina. Since 2023 it markets Frutty, a product made of dehydrated apples without additives or preservatives.
The brand's infusions are sold in Argentina and other markets located in Europe, Asia and America.