Well-being washing

Well-being washing or WW is a form of advertising or marketing spin that deceptively uses public relations and platitudes to persuade the public that an entity cares about employee health and well-being. In place of genuine support, superficial gestures like one-off yoga classes, talks, or perks are offered that don't address underlying issues like excess hours, lack of autonomy, and work-life balance. Well-being washing may attempt to remediate the symtpoms of an organization without addressing the underlying root cause.
Well-being washing coincides with the rise of green-washing and the emergence of the wellbeing economy.