Outside (company)


Outside Inc., formerly called Pocket Outdoor Media until February 2021, is an American company focused on sports and recreation, fitness and nutrition. It has various ventures such as Outside magazine, Outside TV, the Gaia GPS and Trailforks trail mapping apps, Climbing magazine, Peloton magazine, Rock & Ice magazine, Women's Running magazine and Yoga Journal. The company is headquartered in Boulder, Colorado.

Overview and history

As Pocket Outdoor Media, the company received Series A venture capital financing from Jazz Venture Partners, Next Ventures, and Zone 5 Ventures, and announced the funding together with the acquisition of three divisions of Active Interest Media in June 2020.
In February 2021, Pocket Outdoor Media acquired Outside Integrated Media and renamed itself to Outside, Inc.
Outside Inc. is headquartered in Boulder, Colorado. As of July 2021, it also had offices in
Company acquisitions have included:
The company offers a monthly subscription service called Outside+ for bundled access to several of its websites, use of its mobile app navigation services, event discounts, and sports training programs.

Brands and operations

Brands owned by the company include
  • Fastest Known Time, an outdoor sports speed record tracking website
  • Inkwell Media, a marketing agency
  • Roam Media, an online education brand
  • Pinkbike cycling website, CyclingTips website, and Trailforks GPS-enabled trail database and mobile app
  • Outside Shop outdoor-related product sales website
  • Brands acquired via the purchase of Outside Integrated Media in February 2021:
  • * Outside magazine
  • * Outside TV television network
  • Peloton magazine, the athleteReg sporting events organizing service and mobile app, and the Gaia GPS trail mapping mobile app
  • Beta mountain biking magazine
  • Paleo magazine
  • FinisherPix, a sports event photography company
  • Gym Climber, Rock & Ice, and Trail Runner magazines
  • Brands acquired via the purchase of three divisions of Active Interest Media in June 2020:
  • * Outside Business Journal, formerly SNEWS, a sports trade website and former trade magazine
  • * Yoga Journal, Vegetarian Times, Ski, Climbing, Backpacker, Oxygen, Clean Eating, Better Nutrition, Muscle & Performance and NatuRx magazines
  • * National Park Trips trip planning websites and magazines for National Parks
  • * NASTAR, a recreational ski and snowboard racing program founded in 1968 by Ski magazine
  • * Warren Miller Entertainment, an action sports film company
  • * Fly Fishing Film Tour, a fly fishing film event program
  • Roll Massif, an event production company purchased just before the Active Interest Media purchases of June 2020
  • Women's Running, VeloNews, Triathlete, and Bicycle Retailer and Industry News magazines
  • VeloPress book publishing
  • VeloSwap biking and skiing expo event
  • The Box, a fitness website and possibly a magazine
  • Other "Outside" branded operations
  • *Outside Books
  • *Outside Events Cycling Series
  • *Outside Learn
Discontinued and divested brands: