Wannado City


Wannado City was an indoor role-playing amusement center at the Sawgrass Mills in Sunrise, Florida, a suburb of Fort Lauderdale, Florida. It was a property of Grupo CIE. Billed as "where kids can do what they wanna do", it was a child-sized representation of a metropolis where children aged 2–14 could participate in different careers and other lifelike activities. Luis Javier Laresgoiti Fernandez created the concept five years prior when he opened a similar park in Mexico City named "La Ciudad de los Niños", now known as KidZania. Luis sold his shares and left Kidzania to open Wannado City at Sawgrass Mills Mall in Florida.
The initial success of Wannado City led to plans of expansion, with the partnership of the Mills Corporation, including expanding to Japan, a second US location in the then-in development Meadowlands Xanadu in New Jersey, Gurnee Mills, and in a development project in downtown Chicago.
Financial problems would begin around a year after opening, when Hurricane Wilma made landfall in Florida, affecting South Florida's tourism market and causing local schools to cancel field trips, which took a hit on revenue. Coincidentally, the Mills Corporation, Wannado City's main expansion partner, began to be investigated by the Securities and Exchange Commission for accounting errors, and by 2007, was facing bankruptcy before being acquired by Simon Property Group, and while they were still positive for expansion, that would never come to be. On top of that, attendance targets were claimed to be exceeded, but were far from met, causing Wannado City to fall behind on tax payments. At one point, they were even facing an account freeze from the Internal Revenue Service before they paid the taxes owed back.
Luis left Wannado City in 2008 to start a new business named "Kandu", which now focuses on licensing a smaller hybrid model of Wannado City.
Careers in which the "kidizens" could participate included but were not limited to firefighter, police officer, lawyer, physician, TV reporter, singer, actor, and model. They could also use issued money, "Wongas", to set up bank accounts.
Due to financial problems and lack of business, Wannado City was sold by Stampler Auctions on January 11, 2011. Wannado City closed the following day and was replaced by a new wing of stores called "Fashion Row" in 2013.

Overview

Money system

The system functioned by the idea of participation in different activities, gaining capital and spending their earnings in luxurious locations such as the Wonka Factory, The Coca-Cola Bottling Plant, a Publix supermarket, the Wannado City Fair and a permanent circus. Guests were granted 150 Wongas upon their arrival and were awarded 20 Wongas for each activity. There were also ATMs where guests could withdraw money or make a deposit at a State Farm bank, so that guests would not have to carry their money around. Children were given "ATM cards" so that they are able to deposit and withdraw more efficiently. The "ATM cards" were discontinued in 2006.

Careers

The city hosted numerous job occupations available for selection. Children could star in their own television newscast, join the city's fire or police department, the Miami Herald and the Spirit Airlines Flight Academy. The city also hosted a theater, circus, hospital, movie studio, recording studio, courthouse, bakery, dentistry office, public park, library, mine, and an archaeological/paleontological site, among other locations.

Security

Upon arrival, the children and parents were given RFID security bracelets. Throughout the park there were computer stands where a person would place their bracelet against a scanner and details of any known individual's location were shown.