Wale Adenuga


Wale Adenuga is a Nigerian former cartoonist/publisher, and currently series producer, best known for the productions Ikebe Super, Binta and Friends and Super Story, as well their televised versions through his production company WAP.

Early life

The son of a tobacco merchant, Adenuga was raised in Ibadan and attended the Ibadan City Academy where he obtained his O-Level certificate, before proceeding to King's College, Lagos for his higher school certificate where he formed a pop band which disbanded upon their secondary school completion.

Publishing

Adenuga studied Business Administration at the University of Lagos in 1971, and worked for the cartoon section of the Campus' Magazine where he was soon made Chief Cartoonist. In 1975, after graduation and youth service in Bendel, his comic Ikebe Super was launched, introducing several iconic characters including womaniser Papa Ajasco, illiterate Pa Jimoh, and playboy Boy Alinco. A leading female character, promiscuous gold-digger Miss Pepeiye, was later introduced. Adenuga's other magazines were Super Story, which focused on satirical issues and Binta, a children's publication.

Film/Television Production

In the late 1980s, Nigerian publications were affected by the economic depression, leaving Adenuga with the decision to move from print to electronic media. Before the growth of the film industry, Adenuga had released the celluloid movie Papa Ajasco, which was based on the main character in Ikebe Super, in 1983. Papa Ajasco made history as the first English comedy in an industry which had been dominated by Yoruba productions. A film version of Binta was released in 1995, and two years later the television series Papa Ajasco was aired on AIT to rave reviews. This small screen version saw the return of the old characters alongside Pa James who was created to avoid offending Muslims.

Institutions

On 24 September 1994, Adenuga and his wife Ehiwenma founded Binta International School in Lagos, a foundation dedicated to better education in Nigeria.
In 2004, Adenuga opened the Pencil Film and Television Institute. Its courses include Producing, Directing, and Cinematography. In 2009, the school was featured in De Film Industries van Nigeria, a Danish documentary on the Nigerian film industry.

Awards

Adenuga has been married to Ehiwenma since 1975.