Established in 1956, WWXL is Clay County's oldest radio station. The station was originally a daytime-only service assigned to 1580 kHz. It was transferred to 1450 kHz, 24-hour operation and 250 watts in 1958; power increased to the present 1,000 watts in 1959.
The call letters WWXL previously were assigned to [WWXL (Illinois)|an AM station] in Peoria, Illinois. It began broadcasting May 24, 1948, on 1590 kHz with 1 kW power.