WMSO

WMSO is an urban adult contemporary formatted broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned by Flinn Broadcasting, and operated under an Local [marketing agreement|LMA] by ER Entertainment.

History

On May 13, 2019, WMSO changed its format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".
On June 8, 2020, WMSO changed its format from urban oldies to classic hip hop, branded as "Bumpin 104.1".
On November 13, 2023, WMSO changed its format from urban adult contemporary and gospel to Regional Mexican, branded as "El Gallo 104.1".
On June 1, 2024, WMSO changed its format from Regional Mexican to urban adult contemporary, branded as "Power 104.1 The Source".

FM translator

WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.

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