WLCS

WLCS is a radio station broadcasting a classic hits format. Licensed to North Muskegon, Michigan, it first began broadcasting under the WFMM call sign. The station is owned by Cumulus Media.
Despite its relatively modest 1,600-watt ERP, WLCS provides at least secondary coverage as far north as New Era and as far south as Grand Haven and Allendale. It trades heavily on its Lakeshore-centric identity; for instance, it airs bumpers touting numerous cities in its coverage area.
The station is the Muskegon affiliate for Grand [Valley State Lakers] football and basketball. It also airs high school football in the fall and high school basketball during the winter.