WPXI
WPXI is a television station in Pittsburgh, Pennsylvania, United States, affiliated with NBC and owned by Cox Media Group. The station's offices and studios are located on Evergreen Road in the Summer Hill neighborhood of Pittsburgh. Its transmitter is on Television Hill in the Fineview section of the city, at the site of the station's original studio location.
History
As WIIC (1957–1981)
On September 1, 1957, Pittsburgh's second commercial VHF station signed on as WIIC. The station's construction permit was originally issued by the Federal Communications Commission in June 1955, to WIIC Incorporated – a joint venture of the Pittsburgh Post-Gazette, which owned WWSW radio, and Pittsburgh Radio Supply House, the then-owners of WJAS radio. Both radio stations had competed individually for the permit grant along with other applicants. CBS, which was looking to gain its own full-time affiliate in the market, signed a contract with the then-unnamed channel 11 shortly thereafter. Before the "freeze" on television station licenses, the two stations were competing for the channel 10 license originally assigned to Pittsburgh before the FCC reallocated the channels in 1952, with channel 10 going to Altoona; the Hearst Corporation and two other companies were also applying for the channel 10 license.Channel 11, however, did not sign on for well over two years after its permit was granted. The primary reason for the delay was on the part of WENS-TV, whose application for the permit had been denied and later contested the FCC's original decision. In the interim, CBS continued to have most of its programs cleared by Westinghouse-owned KDKA-TV, at the time Pittsburgh's only commercial VHF station. When CBS decided to make KDKA-TV its full-time Pittsburgh affiliate, NBC reached a deal to affiliate with WIIC. Also, as a condition of the license grant, WJAS radio had to be sold; NBC wound up purchasing that station in August 1957. The WJAS interests later divested their 50 percent share of WIIC to another local broadcaster.
Bill Cardille signed the station on the air. In addition to Cardille, five other announcers that were with the station when it launched in 1957 include Mal Alberts, Bob Cochran, Ed Conway, Len Johnson and Mark Schaefer. Some of the first original programming to air on WIIC included Studio Wrestling and Chiller Theatre, both hosted by Cardille. Shortly after its sign-on, WIIC was briefly affiliated with the NTA Film Network, sharing the affiliation with KDKA-TV, WTAE-TV, and public television station WQED.
In 1964, WIIC was sold to Cox Enterprises; Cox subsequently traded its share in the then new cable system in Toledo, Ohio, to the Post-Gazette parent company Block Communications, which is based in Toledo. The station has been the longest running NBC affiliate under Cox's ownership, especially after sister stations WSOC-TV in Charlotte and WSB-TV in Atlanta switched their affiliations to ABC in 1978 and 1980, respectively. In 1970, WIIC made Pittsburgh broadcasting history when Eleanor Schano became the first woman to anchor a newscast solo. Schano also hosted a weekly 30-minute public affairs program called Face to Face.
Around 1975, Channel 11 branded itself as "e11even". Around 1977, WIIC used the "11 Alive" moniker. WIIC carried the Operation Prime Time package in 1979.
As WPXI (1981–present)
On April 20, 1981, the station's call sign was changed to WPXI. Although the station has officially never had the "-TV" suffix since adopting the WPXI call sign, the station has on occasion been marketed as "WPXI-TV". The WIIC calls in Pittsburgh were later used by an unrelated low-power independent station that ran a music video format.Image:WPXI Logo Pre-04.png|thumb|WPXI logo, 1996–2004. Former sister station WTOV-TV still uses a variation of this logo.
WPXI joined the syndicated MGM/UA Premiere Network, with the November 10, 1984, showing of Clash of the Titans.
WPXI also televised the Jerry Lewis MDA Telethon as the "Love Network" affiliate of the annual fundraiser for the Pittsburgh market, until the Muscular Dystrophy Association decided to move the event from syndication to ABC as the MDA Show of Strength in 2013; the show ended the next year. The local portion of the telethon continued to be hosted by Bill Cardille until 2012.
In 2000, Cox Enterprises purchased WTOV in Steubenville, Ohio, and WJAC-TV in Johnstown, Pennsylvania, from Sunrise Television. Those stations—which are also NBC affiliates—often appear in channel lineups for the same viewers that watch WPXI, either by over-the-air signal or via cable provider, and due to the proximity of the three stations to each other, were occasionally marketed together as a result. Cox changed the stations' on-air appearances to match WPXI's look, despite WPXI changing its own look in 2004. WTOV still used WPXI's former look until October 2010, and WJAC-TV adopted WPXI's current design in October 2011.
Over the Labor Day weekend of 2007, WPXI began relocating from its longtime studios at Television Hill in Pittsburgh's Fineview neighborhood after 50 years, to a new studio facility in the city's Summer Hill neighborhood near the Parkway North. The station's transmitter tower continues to be located in the Fineview neighborhood. WPXI began broadcasting its newscasts from the Summer Hill studio on October 6 beginning with the 6 p.m. newscast. In turn, it also became the first station in the Pittsburgh market to begin broadcasting its local newscasts in high definition. The station was criticized for technical glitches during the initial week of the new system run but worked through the issues and set the pace of technological advances for WTAE and KDKA to follow. With the switch to HD came a new set, created by FX Group and a new graphics package designed by Hothaus Creative.
In mid-October 2008, WPXI, in collaboration with Cox's longtime partner Internet Broadcasting, launched a redesigned website. By early November 2008, the websites of all of Cox's stations east of the Mississippi River began using the new format pioneered by WPXI; the websites of the company's stations west of the Mississippi River followed suit a month later. In 2011, Cox Media Group's partnership with Internet Broadcasting was dissolved, and the Cox television stations relaunched their website operations in-house. WPXI's and WSOC-TV's websites remained under the stewardship of Internet Broadcasting until late January 2012, when they became the last two stations to have redesigned their websites to match the format of the in-house web operations of their sister stations.
With Cox Media Group's February 23, 2013, sale of WJAC and WTOV to the Sinclair Broadcast Group, owners of local Fox affiliate WPGH-TV and MyNetworkTV affiliate WPMY, WPXI became Cox's only NBC-affiliated station until 2019 when the company acquired Northwest Broadcasting stations KYMA-DT in Yuma, Arizona, KIEM-TV in Eureka, California, KPVI-DT in Pocatello, Idaho, and WNBD-LD in Grenada, Mississippi; these four stations were sold in 2022 to Imagicomm Communications, a company affiliated with the cable network INSP, at which time WPXI regained its status as the only Cox-owned NBC affiliate.
WPXI currently uses the number 11 drawn into a circle, which debuted in 1987. The "11" symbol is colored gold, while the box around it is dark blue. WPXI previously used the NBC Peacock in its logo, which was copied by sister stations WTOV and WJAC and is still used by WTOV, but revamped its own look in October 2004. WPXI's current look uses the circle 11 logo with a stylized "WPXI" below it.
On September 2, 2013, WPXI expanded its noon news to an hour, becoming Pittsburgh's first hour-long noon newscast.
Sale to Apollo Global Management
On July 24, 2018, WPXI parent Cox Enterprises announced that it was "exploring strategic options" for Cox Media Group's television stations, which the company said could involve "partnering or merging these stations into a larger TV company." Cox Media Group's president, Kim Guthrie, subsequently clarified to trade publication Radio & Television Business Report that the company was solely seeking "a merger or partnership" and not an outright sale of the television stations.In February 2019, it was announced that Apollo Global Management would acquire Cox Media Group and Northwest Broadcasting's stations. Although the group planned to operate under the name Terrier Media, it was later announced in June 2019 that Apollo would also acquire Cox's radio and advertising businesses, and retain the Cox Media Group name. The sale was completed on December 17, 2019.
Programming
Local programming
From 1963 to 1983, the station produced and broadcast Chiller Theater, a late Saturday evening horror film show hosted by Bill Cardille, or as he was referred to, "Chilly Billy". The show originally had Cardille as a solo host. In the 1970s, a cast of characters was added, and the setting was changed from a laboratory to a castle. Cardille would introduce the film being shown, as well as perform skits during breaks in the film. Cardille became well known for hosting the show and the shows themselves became part of local yore. The final program aired on January 1, 1984. Cardille remained on-air at WPXI through the early-to-mid-1990s as the weekday morning and noon weather forecaster. Cardille remained in Pittsburgh as midday personality on WJAS radio until the station format changed to talk radio in 2014; Cardille died in 2016.The show was part of a trend during the 1960s and 1970s for television stations to produce local programming. Local stations often created their own children's shows as well. Horror theater shows, such as Shock Theatre, hosted by Ghoulardi and Big Chuck & Little John in Cleveland, as well as Chiller Theater, were not only easy to produce, but popular with the local audience.
From 1966 to 1972, WIIC had a Bandstand-type show on Saturday afternoons. Come Alive was originally sponsored by Pepsi and hosted by KQV disc jockey Chuck Brinkman. Later, WIXZ DJ Terry Lee would take over as host. The show featured teens dancing to current hit records, a weekly Top 10 countdown and appearances by local bands.
From the earliest days of the station through 1973, WIIC produced a weekly live professional wrestling show. Studio Wrestling, independent of the National Wrestling Alliance, which aired on Saturday evenings and drew strong ratings. Mal Alberts was the original host, but Cardille took over after a few years and handled the rest of the show's run. It started as a one-hour show, but was then expanded to 90 minutes because of its popularity. The show marked the earliest appearances of Bruno Sammartino, who moved to Pittsburgh from Italy as a teenager and resided in the area until his death in 2018. Studio Wrestling was run by Toots Mondt, who co-owned NWA member Capitol Wrestling Corporation with Vince McMahon Sr. McMahon promptly signed Sammartino to the CWC and where Sammartino would eventually become a two-time WWWF Champion for a combined record of 11 years. WIIC/WPXI has not produced its own wrestling program since Studio Wrestling, although it has aired various WWF/WWE shows through its affiliation with NBC in the years since.
WIIC also produced a daily afternoon game show, Give It a Whirl, from 1965 to 1967. Steve Rizen of KQV radio hosted the show, which had contestants spinning a wheel to determine what prizes they could win. Local musician Dom Trimarkie was part of the show, providing material for the "Mystery Tunes" segment.
In regards to children's programming, WIIC produced Cartoon Colorama, which aired older cartoons produced in color, hosted by Willie the Duck, a hand-puppet with a Donald Duck type of voice who spoke to off-camera announcer Don Riggs in between the cartoons. The show had been previously hosted by a character called "Captain Jim", who had hosted one of WIIC's best-remembered children's programs: Cap'n Jim's Popeye Club, built around Popeye cartoons. The Captain was briefly played at the beginning by the little-known Jim Saunders, and from 1959 on by Ted Eckman. The station also aired a local version of The Mickey Mouse Club during the 1960s, which was hosted by By Williams.
From 2022 to 2024, WPXI partnered with Nexstar Media Group on state governmental public affairs programming airing throughout the state, with programming airing on WPXI and on Nexstar owned or operated stations within Pennsylvania. As the Pittsburgh DMA is both the only market in Pennsylvania where Cox owns a station as well as the only market where Nexstar does not own or operate a station, the deal had no overlap between the two companies. Nexstar-produced shows now air on CBS-owned KDKA, sister station to Nexstar's WPHL Philadelphia rival, KYW-TV.