WBRW

WBRW is a commercial FM radio station licensed to Blacksburg, Virginia, and serving the New River Valley and part of the Roanoke metropolitan area. It broadcasts an active rock radio format known as "The Bear." It is owned by Monticello Media LLC, with radio studios and offices on Lee Highway in Radford.
WBRW has an effective radiated power of 12,000 watts. The transmitter is on Stroubles Creek Road in Blacksburg.

History

The station signed on the air in December 1964 as the FM counterpart to WJJJ. The original call sign was WVVV and its frequency was 104.9 MHz. The owner was Blacksburg-Christiansburg Broadcasters and it aired an album rock radio format.
In 1996, WVVV moved to its current dial position after changing its call letters the previous year to WVMJ Became Majic 105 and was A/C Format. In 1999, the station switched to its current call sign, WBRW, flipping to an active rock format.
WBRW had been owned and operated by Cumulus Media. On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media. The sale was approved December 1, 2018.