WVTM-TV
WVTM-TV is a television station in Birmingham, Alabama, United States, affiliated with NBC. Owned by Hearst Television, the station maintains studios and transmitter facilities atop Red Mountain, between Vulcan Trail and Valley View Drive in southeastern Birmingham, adjacent to the Vulcan Statue and next to the studios of Fox affiliate WBRC.
History
Early history
The station first signed on the air on June 12, 1949, as WAFM-TV, originally carrying a limited schedule of local programming. The station began carrying select network programming on July 1, operating as a primary CBS and secondary ABC affiliate; channel 13 began carrying an expanded schedule of programming from ABC and CBS on October 1. It was originally owned by The Voice of Alabama, Inc., along with radio stations WAPI, and WAFM. It is the longest continuously operating television station in Alabama. During the summer of 1949, most programs aired by WAFM-TV aired during the daytime hours, allowing radio electronics and department stores to demonstrate television set receivers to potential customers. In January 1953, the Federal Communications Commission approved an application to increase the station's transmitter power from 26,000 to 316,000 watts.In July 1953, The Birmingham News bought the Voice of Alabama and changed the station's call letters to WABT. The following year on July 4, 1954, WABT traded primary network affiliations with WBRC-TV and joined NBC; however it retained a secondary affiliation with ABC as did WBRC-TV, which took over the CBS affiliation as its then-new owners, Storer Broadcasting, had a strong relationship with the network. On January 26, 1956, newspaper publishing company Newhouse Newspapers purchased the News. The station changed its call letters again in September 28, 1958, to WAPI-TV to match its sister AM radio station; WAFM-FM adopted the WAPI-FM calls at the same time, and received FCC permission to move its frequency to 94.5 FM.
Channel 13 also became known for its heavy schedule of local programs during the 1950s and 1960s, most notably two popular shows aimed at younger audiences hosted by two early staples of Birmingham television. Magician Cliff Holman hosted a children's program on the station for 15 years from 1954 to 1968; originally debuting in March 1954 as The Tip Top Clubhouse, the afternoon cartoon showcase featured Holman—who previously served as the voice and puppeteer of Mr. Bingle, a marionette character originated in 1949 by City Stores of New York, for a Loveman's-sponsored holiday series that aired on WAFM-TV in November 1950—in the persona of "Cousin Cliff", and underwent three format and title changes between 1956 and 1958, first as Cliff's Clubhouse and then as Cartoon Clubhouse and later, The Popeye Show, after WAPI acquired the local rights to the Fleischer Studios animated shorts. In 1969, Holman left WAPI after station management relegated Popeye to weekend mornings, after ratings declined following the show's move to weekday mornings and a switch to a pre-recorded format; he revived his program at WHMA-TV in Anniston later that year, as The Cousin Cliff Show. Benny Carle hosted Western Theatre, a showcase of western films interspersed with studio segments with local children as part of its studio audience that aired from 1953 to 1954, when Carle left to take over Bob Bandy's role as host the similarly formatted Circle Six Ranch on WBRC-TV, where he remained until 1964.
WBRC-TV became a full-time ABC affiliate on September 7, 1961, although it continued to occasionally carry certain CBS shows that WAPI chose not to carry until 1965. The WBRC deal with ABC—which was also a result of the strong relations between the network and WBRC's owner, Taft Television and Radio Company, which acquired that station in 1957—forced WAPI-TV to shoehorn both NBC and CBS programs onto its programming schedule. This was rather unusual, since in most two-station markets, ABC was typically relegated to a secondary affiliation on either one or both of the existing television stations. The Birmingham market then was a fairly large market geographically, stretching across nearly the entire width of the state from near the Alabama–Mississippi state line eastward to the Alabama–Georgia state line. The market also has areas of fairly rugged terrain—particularly in the eastern part of the state, which lies within the foothills of the Appalachian Mountains—which often created impairment issues with the over-the-air reception of UHF television stations. Both of these factors made prospective broadcasters skittish about launching a television station on one of the available UHF allocations. Although there were two other VHF channels in the market, both had been allocated to Alabama Educational Television. This came after George Storer's company donated the two frequencies and accompanying transmitters to the Alabama Educational Television Commission in a move that may have been an attempt to forestall future commercial competition in the market. As a result, while Birmingham had been large enough in terms of population to support three full network affiliates since the 1950s, it had a long wait for full-time service from all three networks.
The Birmingham market would not get a third commercial broadcast television outlet until WBMG-TV began in October 1965. Although WBMG nominally had a CBS affiliation, the network allowed WAPI-TV to continue airing its higher-rated programs. This was largely because WBMG had launched only one year after the FCC's All-Channel Receiver Act went into law, requiring that television sets manufactured from 1964 onward include all-channel tuning; relatively few households in the area at the time had sets with built-in UHF tuning capability, or expensive converter boxes that enabled older television sets to pick up UHF signals. Compounding things, channel 42 operated at a comparatively low effective radiated power, producing a signal that was considerably weaker than that of either WAPI-TV or WBRC-TV. To fill out its schedule, WBMG aired some NBC programs that WAPI-TV turned down or otherwise had no room to broadcast on its schedule. Both stations listed "CBS/NBC" as their affiliation, as WBMG maintained a nominal secondary affiliation with the latter network. On April 3, 1967, WAPI-TV became the first television station in Birmingham to broadcast all of its programming in color, having acquired camera, projection and slide equipment to broadcast local and acquired programming in the format, in addition to carrying NBC and CBS programs available in color.
In May 1970, WAPI-TV became the exclusive NBC affiliate for Birmingham, simultaneously resulting in the CBS programs not already carried by that station moving to WBMG. The switch to an exclusive NBC affiliation was because two of Newhouse Broadcasting's other stations, WSTM-TV in Syracuse and WETM-TV in Elmira, New York, were already affiliated with the network; in addition, the company's chairman was alleged to not have a great personal relationship with CBS president William S. Paley. At the same time that WAPI and WBMG aligned with the respective networks, WCFT-TV in Tuscaloosa and WHMA-TV in Anniston, two UHF stations respectively serving the western and eastern portions of Central Alabama, also became full-time affiliates of CBS; like WBMG and WAPI prior to becoming exclusive network affiliates, WCFT and WHMA—both of which signed on the air in the late 1960s—started as affiliates of both CBS and NBC. Prior to that time, the prime time schedules of the Tuscaloosa and Anniston stations virtually mirrored that of WBMG, because of WAPI's exclusive rights to network programming shown on that station for the entire viewing area.
Newhouse exited the broadcasting industry in the early 1980s to focus exclusively on its newspaper holdings. In 1979, the company sold its television stations, including WAPI-TV, to the Los Angeles-based Times Mirror Company; the WAPI radio stations were sold to Dittman Broadcasting. Following the completion of the sale, the station, due to an FCC rule in place at the time that stated that TV and radio stations in the same market, but with different ownership had to have differing call letters, changed its call letters to WVTM-TV on March 28, 1980.
New World Communications and NBC ownership
In March 1993, Times Mirror sold WVTM, along with its three sister stations to Argyle Television Holdings in a two-part deal. Under the structure, WVTM and KTVI were the first two stations to be sold to New World, which respectively bought the stations for $45 million and $35 million; the purchase of the entire group was completed in December of that year following securement of financing for the deal.In May 1994, New World Communications, which would sign an affiliation deal with Fox on May 22, agreed to purchase the four outlets from Argyle – in a deal structured as a purchase option – for $717 million. However two weeks earlier on May 5, New World also decided to purchase four television stations from Great American Communications, among them WBRC, for $350 million in cash and $10 million in share warrants. New World was able to finalize its purchase of WBRC on October 12, 1994, because the transfer applications for the Argyle stations were not submitted to the FCC until after those involved in the purchase of the Citicasters stations was already finalized.
However, WBRC and fellow ABC affiliate WGHP in High Point, North Carolina were immediately placed in an outside trust company as Citicasters restructured its plans for both stations and decided to sell them directly to Fox's owned-and-operated station group, Fox Television Stations, once it discovered New World's plan to purchase the Argyle stations. In January 1995, while the group awaited the Argyle purchase to receive approval by the FCC, New World took over the operations of the Argyle stations, including WVTM, through time brokerage agreements. The transfers of WBRC and WGHP to the trust were completed on April 3, 1995, while the New World purchase of the Argyle stations closed on April 14. New World's purchase of the remaining three Argyle stations was finalized on April 18, 1995.
As a result of New World's option to sell WBRC to Fox, WVTM retained its NBC affiliation ; KTVI, KDFW and KTBC, meanwhile, all became Fox affiliates. Fox Television Stations operated WBRC as an ABC affiliate until August 31, 1996, as its contract with that network had one year left until its expiration when Fox formally purchased the station from the trust ; Fox affiliate WNAL-TV in Gadsden took over as eastern Alabama's CBS affiliate and Fox affiliate WTTO and its Tuscaloosa satellite WDBB.
On May 22, 1996, New World Communications announced that it would sell WVTM and KNSD to NBC's owned-and-operated station group, NBC Television Stations, for $425 million. This deal came two months prior to then-Fox parent News Corporation's acquisition of New World on July 17, in an all-stock transaction worth $2.48 billion, in which it would acquire New World's remaining twelve Fox-affiliated stations ; The sale of WVTM and KNSD to NBC was finalized in July 1996. In August 1995, the station changed its on-air branding from "Alabama's 13" to "NBC 13".