Vivani
Vivani Organic Chocolate is a brand of chocolate created by EcoFinia GmbH, a subsidiary of Ludwig Weinrich GmbH & Co. KG., based in Herford, Germany. First introduced in 2000 at the international organic food fair, BioFach, Vivani chocolate is predominantly sold in organic supermarkets and shops, where it claims market leadership in organic chocolate bars.
Products
The Vivani range comprises over 20 different types of chocolate bar, many of which have unusual flavours such as "Fine Dark Chocolate with Green Tea and Mango", "Fine Dark Chocolate with Orange" and "White Chocolate with Mango and Coconut". In addition, Vivani manufactures numerous other chocolate products. These include, amongst other things, coatings, smaller, individual chocolate bars, drinking chocolate and chocolate snacks, as well as a chocolate spread. The product range is expanded further by chocolate bars manufactured under license in conjunction with the "Felix" series of children's books, published by Coppenrath.In the past, various Vivani products have received a Gold Award in the quality control testing of the DLG, the German Agricultural Society. In addition, the "Fine Dark Chocolate with Orange" variety was awarded the "Best of Bio" award in 2005.
A special feature of Vivani products is their elaborate packaging design. The artist, Annette Wessel, from Castrop-Rauxel, creates an abstract painting for the packaging of each variety of chocolate bar. Each painting aims to recreate the essence of the chocolate in visual form.
Vivani claims to be the German market leader for organic chocolate bars and quotes bioVista GmbH, a market data provider for the organic market, as proof of this.
At the beginning of 2010, Vivani introduced the brand onto the market. catchy slogan "It’s Music" and trendy design means that it particularly appeals to teenage customers. The products are also made purely organically, however, in contrast to the family brand, they are sold in the regular trade, as well as at kiosks and petrol stations.