Viva Cinema

Viva Cinema is a Philippine entertainment television channel owned by Viva Communications, available on satellite and cable TV providers.

History

The channel was launched as Viva Cinema on February 1, 2009, the day Cignal Digital TV also began operation. The channel's programming line-up consisted of previous teleseries produced by Viva Television, Filipino films and Hollywood films, as well as televised interviews related to upcoming domestic and international films.
On July 16, 2012, the channel was relaunched as Viva TV, and began broadcasting music videos, talk shows, reality series, concerts and behind the scenes from films featuring some of Viva Communications artists, including Sarah Geronimo, Anne Curtis, KC Concepcion, among others. Viva TV ended its broadcast operations on July 31, 2021.
On August 1, 2021, the channel brought back the Viva Cinema branding for the second time. It currently features archived movies produced and/or distributed by Viva Films or Viva Video until 1997 and archived concerts produced by Viva Live.

As of December 2025, Viva Cinema is divided into various programming blocks:

Drama Cine – a block consisting of drama films. It airs weekdays at 8:00 AM and 10:00 PM.
Aksyon Cine – a block consisting of action films. It airs daily at 10:00 AM, weekdays at 12:00 NN, and Mondays to Thursdays at 4:00 PM.
Comedy Cine – a block consisting of comedy films. It airs weekdays at 2:00 PM and 6:00 PM.
Viva Cinema Presents – a block consisting of films starring their featured artist for the week. It airs weeknights at 8:00 PM.
Mega Cine - a block of films starring Sharon Cuneta. It airs Fridays at 4:00 PM.
Back to Back Cine – a block consisting of back to back films based on certain themes. It airs weekends at 12:00 NN.
Cine Manoy - a block of films starring Eddie Garcia. It airs Sundays at 6:00 PM.
Sabado Cine – a block consisting of digitally enhanced films. It airs Saturdays at 8:00 PM.

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