Visual appearance or functional complementarity: Which aspect affects your decision making?


Visual appearance or functional complementarity: Which aspect affects your decision making? is a scholarly work, published in 2019 in ''Information Sciences''. The main subjects of the publication include probabilistic logic, competitor analysis, data mining, artificial intelligence, scalability, collaborative filtering, Pairwise comparison, recommender system, matrix decomposition, machine learning, complementarity, and computer science. A personalized product recommendation can significantly help customers find their preferred items and assist business owners in obtaining more income.
DOI 10.1016/J.INS.2018.10.011