ViVi (magazine)


ViVi is a Japanese fashion magazine published by Kodansha. It is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile

Vivi was first published in May 1983. The target age group are teens and young women 17–27 years old, with the main demographic of readers being college students and young office ladies.
The magazine's cover queen' is Namie Amuro, who has been featured on the cover the greatest number of times. Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.
In Taiwan, Vivi is published in Chinese language.
The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.

ViVi models

These models are regularly employed by ViVi magazine.

Current

Previous

Serial

The magazine features regular appearances by ViVi models and a monthly series of articles by popular singers of the readers' generation.

Current

TEN-CORE by Ten YamasakiNikoholi by Nicole FujitaFashion Geek by Seira

Previous

Lena Likes by Rina FujiiTOMO'S DIARY by Tomomi ItanoMitsuki no hutû ga itiban by Mitsuki OishiEXO-SHOT by EXOAyu no dezidezi nikki by Ayumi HamasakiKatô miriya no fassyonn syô by Miliya KatoShifuku tekina Yukina (Yukina like a private outfit)by Yukina KinoshitaHamarindoru by Reina Triendl Beauty Muse by Hinako SanoBOUNCE TWICE by TWICEReina no naretara iina by Reina Triendl P's STYLE by Tomohisa YamashitaYagi no ota biyou by Arisa YagiModeru x Moderu zine by ViVi modelsShintenchi (New world) by Ten Yamasaki