VJing
VJing is a broad designation for realtime visual performance. Characteristics of VJing are the creation or manipulation of imagery in realtime through technological mediation and for an audience, in synchronization to music. VJing often takes place at events such as concerts, nightclubs, music festivals and sometimes in combination with other performative arts. This results in a live multimedia performance that can include music, actors and dancers. The term VJing became popular in its association with MTV's Video Jockey but its origins date back to the New York club scene of the 1970s. In both situations VJing is the manipulation or selection of visuals, the same way DJing is a selection and manipulation of audio.
One of the key elements in the practice of VJing is the realtime mix of content from a "library of media", on storage media such as VHS tapes or DVDs, video and still image files on computer hard drives, live camera input, or from computer generated visuals. In addition to the selection of media, VJing mostly implies realtime processing of the visual material. The term is also used to describe the performative use of generative software, although the word "becomes dubious... since no video is being mixed".
History
Antecedents
Historically, VJing gets its references from art forms that deal with the synesthetic experience of vision and sound. These historical references are shared with other live audiovisual art forms, such as Live Cinema, to include the camera obscura, the panorama and diorama, the magic lantern, color organ, and liquid light shows.The color organ is a mechanism to make colors correspond to sound through mechanical and electromechanic means. Bainbridge Bishop, who contributed to the development of the color organ, was "dominated with the idea of painting music". In a book from 1893 that documents his work, Bishop states: "I procured an organ, and experimented by building an attachment to the keys, which would play with different colored lights to correspond with the music of the instrument."
Between 1919 and 1927, Mary Hallock-Greenewalt, a piano soloist, created a new technological art form called Nourathar, which means "essence of light" in Arabic. Her light music consisted of environmental color fields that produced a scale of light intensities and color. "In place of a keyboard, the Sarabet had a console with graduated sliders and other controls, more like a modern mixing board. Lights could be adjusted directly via the sliders, through the use of a pedal, and with toggle switches that worked like individual keys."
In clubs and private events in the 1960s "people used liquid-slides, disco balls and light projections on smoke to give the audience new sensations. Some of these experiments were linked to the music, but most of the time they functioned as decorations." These came to be known as liquid light shows.
From 1965 to 1966 in San Francisco, the visual shows by artist collectives such as The Joshua Light Show and the Brotherhood of Light accompanied The Grateful Dead concerts, which were inspired by the Beat generation—in particular the Merry Pranksters—and fueled by the "expansion of consciousness" from the Acid Tests.
The Exploding Plastic Inevitable, between 1966 and 1967, organized by Andy Warhol contributed to the fusion of music and visuals in a party context. "The Exploding Party project examined the history of the party as an experimental artistic format, focusing in particular on music visualization - also in live contexts"
1970s
Important events
During the late 1970s video and music performance became more tightly integrated. At concerts, a few bands started to have regular film/video along with their music. Experimental film maker Tony Potts was considered an unofficial member of The Monochrome Set for his work on lighting design and film making for projections for live shows. Test Department initially worked with "Bert" Turnball as their resident visual artist, creating slideshows and film for live performances. The organization, Ministry of Power included collaborations with performance groups, traditional choirs and various political activists.Industrial bands would perform in art contexts, as well as in concert halls, and often with video projections. Groups like Cabaret Voltaire started to use low cost video editing equipment to create their own time-based collages for their sound works. In their words, "before , you had to do collages on paper, but now you present them in rhythm—living time—in video." The film collages made by and for groups such as the Test Dept, Throbbing Gristle and San Francisco's Tuxedomoon became part of their live shows.
An example of mixing film with live performance is that of Public Image Ltd. at the Ritz Riot in 1981. This club, located on the East 9th St in New York, had a state of the art video projection system. It was used to show a combination of prerecorded and live video on the club's screen. PiL played behind this screen with lights rear projecting their shadows on to the screen. Expecting a more traditional rock show, the audience reacted by pelting the projection screen with beer bottles and eventually pulling down the screen.
Technological developments
An artist retreat in Owego New York called Experimental Television Center, founded in 1971, made contributions to the development of many artists by gathering the experimental hardware created by video art pioneers: Nam June Paik, Steve Rutt and Bill Etra, and made the equipment available to artists in an inviting setting for free experimentation. Many of the outcomes debuted at the nightclub Hurrah which quickly became a new alternative for video artists who could not get their avant garde productions aired on regular broadcast outlets. Similarly, music video development was happening in other major cities around the world, providing an alternative to mainstream television.A notable image processor is the Sandin Image Processor, primarily as it describes what is now commonly referred to as open source.
The Dan Sandin Image Processor, or "IP," is an analog video processor with video signals sent through processing modules that route to an output color encoder. The IP's most unique attribute is its non-commercial philosophy, emphasizing a public access to processing methods and the machines that assist in generating the images. The IP was Sandin's electronic expression for a culture that would "learn to use High-Tech machines for personal, aesthetic, religious, intuitive, comprehensive, and exploratory growth." This educational goal was supplemented with a "distribution religion" that enabled video artists, and not-for-profit groups, to "roll-your-own" video synthesizer for only the cost of parts and the sweat and labor it took to build it. It was the "Heathkit" of video art tools, with a full building plan spelled out, including electronic schematics and mechanical assembly information. Tips on soldering, procuring electronic parts and Printed Circuit boards, were also included in the documentation, increasing the chances of successfully building a working version of the video synthesizer.
1980s
Important events
In May 1980, multi media artist / filmmaker Merrill Aldighieri was invited to screen a film at the nightclub Hurrah. At this time, music video clips did not exist in large quantity and the video installation was used to present an occasional film. To bring the role of visuals to an equal level with the DJ's music, Merrill made a large body of ambient visuals that could be combined in real time to interpret the music. Working alongside the DJ, this collection of raw visuals was mixed in real time to create a non-stop visual interpretation of the music. Merrill became the world's first full-time VJ. MTV founders came to this club and Merrill introduced them to the term and the role of "VJ", inspiring them to have VJ hosts on their channel the following year. Merrill collaborated with many musicians at the club, notably with electronic musician Richard Bone to make the first ambient music video album titled "Emerging Video". Thanks to a grant from the Experimental Television Center, her blend of video and 16 mm film bore the influential mark of the unique Rutt Etra and Paik synthesizers. This film was offered on VHS through "High Times Magazine" and was featured in the club programming. Her next foray into the home video audience was in collaboration with the newly formed arm of Sony, Sony HOME VIDEO, where she introduced the concept of "breaking music on video" with her series DANSPAK. With a few exceptions like the Jim Carrol Band with Lou Reed and Man Parrish, this series featured unknown bands, many of them unsigned.The rise of electronic music and DJ club culture provided more opportunities for artists to create live visuals at events. The popularity of MTV lead to greater and better production of music videos for both broadcast and VHS, and many clubs began to show music videos as part of entertainment and atmosphere.
Joe Shannahan was paying artists for video content on VHS. Part of the evening they would play MTV music videos and part of the evening they would run mixes from local artists Shanahan had commissioned.
Medusa's incorporated visuals as part of their nightly art performances throughout the early to mid 80s. Also in Chicago during the mid-80s was Smart Bar, where Metro held "Video Metro" every Saturday night.
Technological developments
In the 1980s the development of relatively cheap transistor and integrated circuit technology allowed the development of digital video effects hardware at a price within reach of individual VJs and nightclub owners.One of the first commercially distributed video synthesizers available in 1981 was the CEL Electronics Chromascope sold for use in the developing nightclub scene. The Fairlight Computer Video Instrument, first produced in 1983, was revolutionary in this area, allowing complex digital effects to be applied in real time to video sources. The CVI became popular amongst television and music video producers and features in a number of music videos from the period. The Commodore Amiga introduced in 1985 made a breakthrough in accessibility for home computers and developed the first computer animation programs for 2D and 3D animation that could produce broadcast results on a desktop computer.