Supermercados Tu AltezaSupermercados Tu Alteza is a Canarian chain of supermarkets, which has 60 supermarkets operating in the Canary Islands. The supermarket's parent company is Comercial Jesuman.HistoryBoth Comercial Jesuman and the Tu Alteza supermarkets were founded by Jesus Hernandez Guzman. In 2005, one of his descendants, Jose Ignacio Hernandez, took over as the conglomerate's only administrator, creating an internal battle for control of the company between him and Hernandez Guzman's other descendants, namely Juan Jesus and Jose Manuel Hernandez.SponsorshipsThe supermarket chain sponsors the Tenerife Central women's basketball club.CompetitorsCompetitors in the Canary Islands include Alcampo.