Tré Seals
Tré Seals is an American type designer, creative director, and typographer based in Accokeek, Maryland. He is the designer behind Vocal Type, a type foundry that develops fonts inspired by minority cultures and international protest movements. Seals is one of the few African-American type designers in the world.
Early life and education
Seals’ parents ran a soil manufacturing business on a family farm outside of Washington, D.C. He graduated from Stevenson University with a degree in visual communication design.Seals is a two-time childhood brain tumor survivor and credits his experiences with debilitating headaches early in life as a key motivation to pursue a career in art and design.
Career
After initially getting his start as a freelance graphic designer and working for a staffing agency The Creative Group for a year and a half after graduating college, Seals established a brand studio called Seals and a type foundry Vocal Type.Vocal Type's first and most popular release, VTC Martin, named after Martin Luther King Jr., was directly inspired by the “I Am a Man” posters first used during the Memphis Sanitation Strike in 1968. After the rise of the Black Lives Matter movement in 2020, VTC Martin became a popular choice for signs, exhibitions, and murals connected with the movement, including the Black Lives Matter mural in Newark, New Jersey. Other typefaces released by Vocal Type reference graphics used in W. E. B. Du Bois data visualizations, 1989 Tiananmen Square protests, women's suffrage movement, 1963 March On Washington For Jobs and Freedom, and WWII anti-fascist Resistance flyers.
Seals’ other notable works include logotype for Stacey Abrams’s 2022 campaign for the governor of Georgia and design for Spike, a 2021 book about Spike Lee. He has also consulted on typography for Colin Kaepernick and the TIME magazine. He authored and designed a 2022 book ''Dream In Color: 30 Posters of Power by 30 Black Creatives.''