Toni Storm


Toni Rossall, better known by the ring name Toni Storm, is a New professional wrestler., she is signed to All Elite Wrestling where she performs as "Timeless" Toni Storm.
Rossall first gained attention for her work on several independent promotion, such as the Japanese promotion World Wonder Ring Stardom where she won the World of Stardom Championship and SWA World Championship for a reign of 612 days, the British promotion Progress Wrestling where she won the Progress Women's Championship and the German promotion Westside Xtreme Wrestling, where she won the wXw Women's Championship twice. She wuld work with WWE, winning the Mae Young Classic tournament in 2018 at WWE's first all-female pay-per-view, Evolution. She became a NXT UK Women's Champion and performed on the NXT UK, NXT, and SmackDown brands before requesting her release in 2021.
After leaving WWE, Storm signed with AEW. She would change her gimmick to a classic Hollywood actress one, known as Timeless Toni Storm. Shw become a 4-time AEW Women's World Champion.

Early life

Toni Rossall was born in Auckland on 19 October 1995, and moved to Australia's Gold Coast with her mother at the age of four after her parents separated. At the age of 10, while living on the Gold Coast, she discovered WWE on television and developed an interest in professional wrestling.

Professional wrestling career

Early career (2009–2015)

Rossall began training at a small Gold Coast wrestling company and debuted on 9 October 2009 when she was 13 years old. After five years of honing her skills with that company, she decided at the age of 18 that she wanted to receive further training to become a better wrestler; she got her mother's permission to move to England and live with her grandmother in Liverpool, where she trained under Dean Allmark. She then started working internationally in countries such as Finland, France, Germany, and Spain. She took part in a WWE tryout camp in Melbourne during WWE's 2014 Australian tour, and attended another tryout camp in Manchester during WWE's 2015 UK tour.

Progress Wrestling (2015–2018)

Rossall made her debut under the ring name Storm for Progress Wrestling on 14 April 2015 in a losing effort against Elizabeth. In May 2017, she became the inaugural Progress Women's Champion after defeating Jinny and Laura Di Matteo in a three-way match. This marked the first time that female wrestlers competed in the main event of a Progress event. Throughout the year, Storm went on to successfully defend the championship numerous times against challengers like Kay Lee Ray, Laura Di Matteo and Candice LeRae. She lost the title to Jinny at Chapter 69: Be Here Now.

World Wonder Ring Stardom (2016–2018)

In 2016, Storm began working for the Japanese promotion Stardom, where she won the SWA World Championship on 24 July. On 2 October 2016, Stardom officially announced that Storm had signed with the promotion. She would hold the championship for a reign of 612 days. After winning the 2017 Cinderella Tournament on 30 April, Storm also won the 2017 5★Star GP on 18 September, becoming the first wrestler to win the two tournaments in the same year. On 24 September, Storm became the new World of Stardom Champion in an unplanned finish when Mayu Iwatani was legitimately injured during a title defense against her, prompting the referee to stop the match and award Storm the title. On 9 June 2018, Kagetsu defeated Storm in a title match, ending her reign at 258 days.

WWE (2017–2021)

On 16 June 2017, WWE announced Storm as one of the first four participants of the Mae Young Classic. Storm entered the tournament on 13 July, defeating Ayesha Raymond in the first round. The following day, Storm defeated Lacey Evans in the second round and Piper Niven in the quarterfinals, before being eliminated from the tournament in the semi-finals by Kairi Sane. On 9 May 2018, Storm was advertised for the upcoming United Kingdom Championship Tournament. On 24 May, Storm signed a WWE contract. On 18 June at the United Kingdom Championship Tournament, Storm defeated Killer Kelly and Isla Dawn in a triple threat match to become the #1 contender for the NXT Women's Championship. The following day at the NXT U.K. Championship, Storm was defeated by the defending NXT Women's Champion Shayna Baszler. Months later, she participated in the second Mae Young Classic, a tournament she won when she defeated Io Shirai at WWE Evolution.
She also participated in a tournament to crown the inaugural NXT UK Women's Champion, but she lost against Rhea Ripley. In a rematch on 12 January 2019 at NXT UK TakeOver: Blackpool, Storm defeated Ripley to win the title. She reigned as champion until 31 August 2019 at NXT UK TakeOver: Cardiff, where Storm lost her title to Kay Lee Ray, ending her reign at 230 days.
On 24 November 2019 on the TakeOver: WarGames post-show Q&A session with Triple H, Storm was announced to be a part of the NXT Women's Survivor Series team by team captain Rhea Ripley. At Survivor Series, Storm was eliminated via submission by Natalya and Sasha Banks. At NXT UK TakeOver: Blackpool II, Storm competed unsuccessfully in a triple threat match for the NXT UK Women's Championship against Kay Lee Ray and Piper Niven. Storm participated in the women's Royal Rumble match at the namesake pay-per-view and entered at #20 but was eliminated by Shayna Baszler. Storm wrestled her last match in the brand on 27 February 2020 episode of NXT UK, losing to Kay Lee Ray in an "I Quit" match.
After an 8-month hiatus, on 4 October 2020 at TakeOver 31, Storm returned to NXT following the NXT Women's Championship match between Io Shirai and Candice LeRae. She then joined Candice LeRae's team with Dakota Kai, and Raquel González for TakeOver: WarGames, turning heel. At Royal Rumble, she entered as #7 and was eliminated by Rhea Ripley. She then competed in a triple threat match for the NXT Women's Championship involving Mercedes Martinez and reigning champion Io Shirai at TakeOver: Vengeance Day in a losing effort. On 10 March 2021 episode of NXT, Storm challenged Shirai for the title, where she was again unsuccessful.
Storm debuted on SmackDown on 23 July episode as a face, defeating Zelina Vega. She was then defeated by Vega during the Queen's Crown tournament in the first round. She participated in the 5 on 5 Survivor Series elimination match at Survivor Series; eliminating both Carmella and Vega but was then eliminated by Liv Morgan. Storm then began a program with SmackDown Women's Champion Charlotte Flair with Storm winning their first bout via disqualification. She then received her title opportunity on the Christmas Eve edition of SmackDown in a losing effort. This would be her last televised appearance in WWE as she abruptly requested her release the following week on 29 December, which was immediately granted.
In an interview with Renee Paquette six months later, Storm said of her departure from WWE:

All Elite Wrestling (2022–present)

Debut; The Outcasts (2022–2023)

Storm made her AEW debut on the 30 March 2022 episode of Dynamite as a participant in the qualifier match for the Owen Hart Foundation Women's Tournament, defeating The Bunny. AEW then announced Storm signed with the company. Storm defeated Jamie Hayter in the quarterfinals of the tournament, and she was defeated by Britt Baker in the semi-finals. On Road Rager special episode of Dynamite, Storm defeated Baker in a rematch to challenge AEW Women's World Champion Thunder Rosa for the title at AEW x NJPW: Forbidden Door in a losing effort. At All Out, Storm defeated Baker, Hayter, and Hikaru Shida in a four-way match to become AEW Interim Women's World Champion. She then defended her title against Athena, Baker, and Serena Deeb at Grand Slam. She lost her championship in a title match against Hayter at Full Gear, ending her first reign at 76 days. On the following episode of Dynamite, AEW recognized Storm's reign as a lineal champion, due to Rosa forfeiting the title, much to Toni Storm's chagrin.
On 11 January 2023 episode of Dynamite, Storm teamed with Saraya in a losing effort to Hayter and Baker. Shida accidentally assisted the opposing team with her signature kendo stick, where Baker was able to capitalize, allowing for Hayter to pin Storm for the win. The following week, Storm and Saraya turned heel as they attacked Willow Nightingale and declaring war on the AEW Women's locker room, they would also attempt to recruit Ruby Soho. At Revolution, after Hayter defeated Ruby Soho and Saraya, Soho attacked Hayter and Baker officially aligning with Storm and Saraya. On 10 March, the group became officially known as The Outcasts. Over the next month, they continued a winning streak against the homegrown talent while humiliating them with their signature branding using spray paint.
At Double or Nothing, Storm defeated Hayter to win her record-setting second AEW Women's World Championship. On the first episode of Collision on 17 June, Storm and Soho made the debut in a tag team match against Blue and NJPW Strong Women's Champion Willow Nightingale. Storm then retained her title against Nightingale at Forbidden Door. In July, Storm defeated Taya Valkyrie in a title match at Battle of the Belts VII. On 2 August episode of Dynamite 200, Storm lost the title to Hikaru Shida, ending her second reign at 66 days. Storm failed to regain the title in a four-way match involving Shida, Saraya, and Baker at All In where she got pinned by Saraya. At All Out, Storm turned on The Outcasts when she stopped Soho from using spray paint against AEW TBS Champion Kris Statlander in their title match. At Grand Slam, Storm failed to win the AEW Women's World Championship from Saraya.

"Timeless" (2023–present)

Devastated over losing the AEW Women's World Championship to Shida, Storm's persona underwent a drastic change to that of a demanding and paranoid woman, cosplaying as a Golden Age of Hollywood starlet with the catchphrase "chin up, tits out, and watch for the shoe". She dubbed herself "Timeless" Toni Storm on the 4 October episode of Dynamite. Following the 25 October episode of Dynamite, Storm began to be accompanied in vignettes and to the ring by Luther, who serves as her personal butler. In the same episode of Dynamite, it was announced that Storm would face Shida for the AEW Women's World Championship at Full Gear. In the shows that followed after the announcement, Storm began appearing after Shida's matches in attempts to steal Shida's spotlight, to Shida's initial confusion and later annoyance; Shida attacked Storm after one such attempt. On the 8 November of Dynamite, the debuting Mariah May was introduced as an obsessive fan of Storm. In the following months, Storm adopted May as an "understudy" and protégé. At Full Gear on 18 November, Storm defeated Shida to win the AEW Women's World Championship for a record-tying third time. On December 30 at Worlds End, Storm successfully defended the AEW Women's World Championship against Riho.
On 3 March 2024 at Revolution, Storm successfully defended her title against Deonna Purrazzo. It was also at Revolution that May adopted Storm's previous "Rockstar" persona, sporting Storm's old ring attire and entrance music, and would begin wrestling matches on Dynamite and Collison in this persona as a tribute to Storm. On April 21 at Dynasty, Storm successfully defended the AEW Women's World Championship against Thunder Rosa. On May 26 at Double or Nothing, Storm successfully defended her title against Serena Deeb. During Stardom's June 2 event, Storm and May appeared in a vignette where Storm challenged May's friend and former Stardom tag partner Mina Shirakawa to a match at Forbidden Door. On the June 5 episode of Dynamite, Shirakawa accepted the challenge. At Forbidden Door, Storm retained the title; following the match, May convinced Storm and Shirakawa to put aside their differences by initiating a three-way kiss. It had been teased that May was conflicted about who to side with, and that she was romantically tied to both women. On the July 10 episode of Dynamite, May defeated Willow Nightingale in the finals of the Owen Hart Foundation Women's Tournament to earn a shot at Storm's championship on August 25 at All In; May and Storm celebrated after the match, but May then viciously attacked Storm and Luther with the tournament championship belt and bloodied Storm with her own high heel, turning Storm face after being a tweener alongside May for months. The two would attack and insult each other at any given opportunity over the next month until All In, where Storm hesitated to use the bloodstained high heel as a weapon, allowing May to take advantage and end her third AEW Women's World Championship reign at 281 days.
After nearly four months on hiatus, Storm made her return on December 11 at Winter is Coming, now under her previous "Rockstar" persona, where she confronted May after May's successful title defense against Shirakawa. She began acting as if she just made her debut in AEW and had no memory of her "Timeless" persona, being friendly and respectful towards May. After winning a Casino Gauntlet match at Maximum Carnage to earn title shot against May, she returned to her "Timeless" persona and revealed that her "Rockstar" act was all a ruse. On 15 February 2025 at Grand Slam Australia, Storm defeated May to win the AEW Women's World Champion for a record-setting fourth time. On March 9 at Revolution, she defeated May to retain her championship in a "Hollywood Ending" falls count anywhere match, ending their feud. On April 6 at Dynasty, she retained her title against Megan Bayne. On May 25 at Double or Nothing, she defended her title against Shirakawa, with whom she would then begin teaming up in tag team matches. On July 12 at All In, she successfully defended her title against the 2025 Owen Hart Foundation Women's Tournament winner Mercedes Moné. At Forbidden Door on August 24, Storm successfully defended her title against Athena, who executed her Casino Gauntlet contract. On September 20 at All Out, Storm lost her title to Kris Statlander in a four-way match, also involving Jamie Hayter and Thekla, ending her fourth reign at 217 days. On October 18 at WrestleDream, Storm failed to regain the title from Statlander. On November 12 at Blood & Guts, Storm competed in the first ever women's Blood and Guts match, but her team was defeated after Storm surrendered to save her tag team partner Mina Shirakawa. Storm and Shirkawa, as the "Timeless Love Bombs", competed in a tournament to deterimine the inaugural AEW Women's World Tag Team Champions, where they made it to the final but lost to the Babes of Wrath.