The strategic orientation of universities in knowledge transfer activities
The strategic orientation of universities in knowledge transfer activities is a scholarly work, published in 2019 in ''Technological Forecasting and Social Change''. The main subjects of the publication include prestige, marketing, entrepreneurship, strategic planning, business, public relations, relevance, political science, generalist and specialist species, corporate governance, diversity, knowledge management, strategic management, business service, and knowledge transfer. The authors then investigate the role of university-level factors that determine the strategic choice of universities, particularly focusing on university horizontal (generalist vs. specialist) and vertical (high vs. low prestige) diversity.