The Safe Side
The Safe Side is a series of children's safety videos and related products created in 2005 by Julie Clark, creator and founder of The Baby Einstein Company, and John Walsh, host of America's Most Wanted and co-founder of the National Center for Missing and Exploited Children. The DVDs and accompanying materials present safety guidance for children through entertainment-focused formats. In 2006, a NetSmartz-branded DVD and CD on internet safety was released, along with badge stickers, wristbands, identification kits, and school event kits as part of the National Center for Missing & Exploited Children’s NetSmartz educational program.