The Multinomial, Multiattribute Logit Choice Model
The Multinomial, Multiattribute Logit Choice Model is a scholarly work, published in 1979 in ''Journal of Marketing Research''. The main subjects of the publication include logit, econometrics, computer science, discrete choice, relation, behavioral economics, economics, Multinomial logistic regression, logistic regression model, and mixed logit. The authors argue that for the cross-sectional multiattribute approach to choice modeling, the multinomial logit is theoretically and empirically superior to the more commonly used regression approach.