The Measurement on Service Quality of E-commerce Live Streaming: Modeling and Its Validity
The Measurement on Service Quality of E-commerce Live Streaming: Modeling and Its Validity is a scholarly work, published in 2024. The main subjects of the publication include marketing, business, promotion, quality, dependability, technology acceptance model, scale, service quality, customer relationship management, business service, and computer science. Findings indicate that the service quality of ELS comprises interaction quality (entertainment and professionalism), environmental quality (activeness and convenience), and outcome quality (promotion and dependability).