The Imaginarium Studios
Imaginarium Studios is a virtual production studio formed in 2012 by actor and director Andy Serkis and film producer Jonathan Cavendish. It applies and develops performance capture and virtual production tools to create digital characters for film, television, games, AR, VR and mixed reality. The company operates from Pinewood Studios and Trilith Studios. A new performance capture volume was opened in partnership with SIDE at their studio 1 booth at Tileyard, kings Cross.
The studio is led by CEO Matt Brown, who has been with the company since 2016.
History
Projects utilising the studio's services include films such as Guardians of the Galaxy Vol. 3, Men in Black: International, Spider-Man: Far From Home, Marvel's She-Hulk: Attorney at Law, and Netflix's Dance Monsters. Alongside its work in film and TV, the studio provides services to the theatrical and music industries. In 2014 the team collaborated with War Horse director Tom Morris to have the play performers re-enact the production while wearing motion-capture suits, allowing their body and facial movements to be digitally applied to 3D avatars.In 2015, Imaginarium Studios worked with Coldplay to create the music video for their track "Adventure of a Lifetime", directed by Mat Whitecross. In 2023, Imaginarium Studios worked with Spotify to capture Stormzy performing tracks from his album, This Is What I Mean, the data was used to create a digital in-app concert experience with Rockstar Energy Drink.
In May 2023, The Imaginarium Studios became a Cinesite partner company. Cinesite provides services to the media and entertainment industries, including VFX and animation. In January 2024 the studio revealed its new brand identity.
Productions
Film
The Fantastic Four: First StepsSnow WhiteCaptain America: Brave New WorldDeadpool & WolverineDamselArgylleNapoleonHaunted MansionGuardians of the Galaxy Vol. 3EternalsVenom: Let There Be CarnageSpider-Man: Far From HomeMen in Black: InternationalMowgli: Legend of the JungleGodzillaThe RitualRobot & ScarecrowKing Arthur: Legend of the SwordStar Wars: Episode VII – The Force AwakensTelevision
She-Hulk: Attorney at LawDance Monsters- ''Neanderthals: Meet Your Ancestors''