The Ehrenberg-Bass Institute for Marketing Science
The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Ehrenberg-Bass is an independent, non-profit research institute based at the University of South Australia in Adelaide. Previously named the Marketing Science Centre, it was elevated to institute status in 2005. It is the first university institute devoted to marketing science. It was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass.
Books and Publications
The Ehrenberg-Bass Institute has published several business books and an academic textbook.The Institute’s books are:How Brands Grow: what marketers don’t know - Professor Byron Sharp How Brands Grow Part 2 - Professor Jenni Romaniuk and Professor Byron Sharp Building Distinctive Brand Assets - Professor Jenni Romaniuk Marketing: Theory, Evidence, Practice - Professor Byron Sharp
Ehrenberg-Bass Sponsors
The program of R&D into marketing was established to research some of the fundamental issues of marketing and buyer behaviour. Pooled contributions from Sponsors fund the Institute.Specialist Research Services
Some of the core research services offered by Ehrenberg-Bass are:- Distinctive Asset Measurement
- Laws of Growth Analysis
- Identifying and Prioritising Category Entry Points
- Brand Metrics Review