Visually set in a mid-20th-century America, it is about an enthusiasticboy called Roger who keeps getting sidetracked when walking home or to school by all the "fabulous" things he sees. At first he is scolded by his parents, who forbid the word "fabulous", leading him to come up with other celebratory adjectives. But after a time they come to appreciate their son's unique way of seeing the world.