Terra Chips were created by chefs Dana Sinkler and AlexDzieduszycki who quit their jobs at a four-star restaurant to start a catering business. During the process, they launched Terra Chips as an appetizer for the catering business. The product consisted of multi-colored chips made from root vegetables and made the business $1 million in the first year of sales. In 1990, the company received a large order from Saks and gave up catering to focus on the brand full-time. The brand was purchased by Hain Celestial Group in 2001.