Tata Magic

The Tata Magic is a four-row Microvan produced by the Indian automaker Tata Motors. It is a passenger variant of the Ace mini-truck and is marketed as an affordable commercial vehicle with low operating costs. Hitting the 3 lakh sales mark and achieving 85% market share in 2015, it has been the most popular microvan in India since its introduction in 2007.

Features

The Magic is offered in hardtop and soft-top variants and has an all steel body. It offers a flexible seating capacity of 4-7 passengers with adequate legroom, or up to 10 passengers maximum. Powered by a selection of two-cylinder engines, the Magic offers high fuel efficiency and low maintenance but has a low top speed as a result, with the fastest version achieving only. The engine is placed underneath the vehicle behind the driver's cab and is rear wheel drive. The front axle is a rigid axle and the rear is a live axle. Both axles have semi-elliptical leaf springs and 13-inch wheels provide ground clearance of. The Magic has a turning radius of.

Powertrain

The Magic achieves a low cost of ownership with its diesel, petrol and CNG inline-two engines. It originally launched with a naturally aspirated four stroke 702cc that is water cooled and has port injection. It produced and of torque while meeting BSIV emissions standards. It was paired with a four-speed manual transmission with synchromesh and achieved a top speed of. Later, a CNG version of the engine was offered which produced and of torque which was paired with a new five-speed transmission, allowing for a higher top speed of.
In 2018, a new more powerful diesel engine was offered with the introduction of the Magic Mantra. It is a turbocharged four-stroke 798cc with direct injection and is intercooled. It produces and of torque and is paired with the five-speed transmission, achieving a top speed of.
With the introduction of the Magic Express refresh, engines needed to comply with the incoming BSVI emissions standards. A new four-stroke naturally aspirated 694cc petrol engine with port injection was introduced which makes and of torque. All models come equipped with the five-speed transmission.

Displacement	Fuel	Fuel Delivery	Transmission	Power	Torque	Top Speed	Emissions
702 cc	Diesel	MPFI	4-speed manual	@3200rpm	@2000rpm		BSIV
702 cc	CNG	MPFI	5-speed manual	@3400rpm	@2200rpm		BSIV
798 cc Turbo	Diesel	Direct	5-speed manual	@3750rpm	@1700-2000rpm		BSIV
694 cc	Petrol	MPFI	5-speed manual	@4000rpm	@2500-3500rpm		BSVI

Variants

Magic Mantra

The Magic Mantra is a higher powered variant of the Magic introduced in 2018 and features an optional larger 798 cc turbocharged direct injection two-cylinder diesel motor that allows it to achieve a claimed top speed of and fuel economy of. It was offered in seven or eight seater configurations.

Magic Express & Mantra BS6 10 Seater

In 2019, the Magic was refreshed and the range was replaced with the Magic Express and Magic Mantra. They both feature a new petrol engine that meets new BSVI emissions standards, and the previous diesel and CNG models were discontinued. The Express has five full size doors, while the Mantra has half doors in the rear and has an optional canvas top. There is seating for ten passengers to circumvent new crash safety regulations that apply to passenger vehicles that seat under nine people. Power assisted brakes and rear parking sensors were added to satisfy new safety regulations. Additional updates include a new all digital gauge cluster with shift indicators, a more ergonomically positioned steering wheel, a USB-A charging port, and an Eco mode for petrol models.

Magic EV

An electric variant of the Magic was unveiled at the 2023 Tata Motors Auto Expo. It is based on the in-production Ace EV and shares a similar EVOGEN powertrain. It is offered with a 20 kWh liquid cooled Lithium Iron Phosphate battery which achieves a claimed range of. The motor outputs and of torque and is coupled to a single-speed gear reduction transmission. It is equipped with a GB/T charging port, and charging times are claimed to be 6-6.5 hours when slow charging, and 1.1-1.7 hours when fast charging. The drivetrain has an IP67 water and dust resistance rating. It can seat ten passengers and has an increased gross vehicle weight rating of and a payload capacity of. Additional features include a 7-inch infotainment display, a voice assistant, and a reverse camera. It is expected to become available sometime in 2024.