Taste the Secret

Taste the Secret is the second studio album by the southern Californian hip-hop trio Ugly Duckling, released on June 16, 2003, by Emperor Norton Records. For the album, Ugly Duckling developed a fictitious fast food chain called "Meatshake" that served only meat-based food served in shake form. A web site featuring the restaurant chain was also developed as part of the album's marketing campaign.

MeatShake

"MeatShake," a fictitious chain of restaurants offering meat-based thick shakes, was created as a promotional gimmick for the release. As a concept album, it was about working at a fast-food chain and its inter-business war with Veggie Hut, an all-vegetarian fast-food stand.
When it was operational, MeatShake's web site appeared to be a fully functional site promoting a small Long Beach-area-based fast food restaurant, whose corporate mission was meat—and lots of it—served in the form of milkshakes. The site also had a list of restaurants, employees of the month, and storefront pictures. The site is no longer maintained.