Tada Entertainment
Tada Entertainment Co., Ltd. is a Thai media company, doing business in idol artist management. Headed by Songyos Sugmakanan, it was originally founded in 2009 as Nadao Bangkok and relaunched for its current venture in 2022. The company has two subsidiary music labels: ILY Lab and Sonray Music, which cover female and male idol groups, respectively.
History
The company was originally founded as Nadao Bangkok on 9 September 2009, and operated as an actor management agency serving the film studio GTH, of which it was a partial subsidiary. Songyos, a film director affiliated with GTH, was its largest shareholder and CEO. The company later expanded into television and music production, but ended its business activities on 1 June 2022. GDH CEO Jina Osothsilp cited Songyos' requestioning of his passion as reason for the change, as GDH offloaded its stake in the company.The company registration for Nadao Bangkok had its name changed to Tada Entertainment Co., Ltd. on 29 September 2022. On 1 February 2023, Songyos announced the company's relaunch in the idol artist management business, together with subsidiary labels ILY Lab and Sonray Entertainment, which would cover female and male artists, respectively. The company also introduced MXFruit, a five-member female group, and 789 Survival, a reality music competition "survival" show, which would determine the line-up of its first male group.
789 Survival was broadcast on One 31 from 26 May to 11 August 2023. It featured twenty-four contestants, with the twelve finalists forming the group BUS. Ten of the other contestants were later formed into the group Dice.