TVB Jade
TVB Jade, or simply Jade, is a Hong Kong Cantonese-language free-to-air television channel owned and operated by Television Broadcasts Limited as its flagship service, alongside its sister network, the English-language TVB Pearl. Broadcasting started on 19 November 1967. It is headquartered at TVB City at the Tseung Kwan O Industrial Estate in Tseung Kwan O, in the Sai Kung District. Primarily broadcasting entertainment programming, TVB Jade has historically been the most dominant television channel in the region in terms of viewership, with its closest competitor having been the now-defunct ATV Home.
Jade primarily broadcasts in the Cantonese language; it has also offered programs with alternative audio tracks in Mandarin, English, and other foreign languages. Some shows also offer subtitles in multiple languages.
Audience
During the 21:30 to 22:30 weekday time-slot, TVB Jade consistently attains the highest television audience ratings in Hong Kong. Which in the 90s, with an average of a '32' ratings point in that time-slot, it is watched by more than 80% of the TV audience in Hong Kong.Digital broadcasting
TVB Jade was launched on DTMB digital terrestrial television on 31 December 2007, using digital virtual channel 81.Overseas broadcasting
Mainland China
Due to the needs of reform and opening up, TVB Jade was broadcast by some cable providers in Guangdong in the 1990s, and officially obtained the right to broadcast legally in Guangdong Province in September 2004. After ATV Home stopped broadcasting, TVB Jade became the only overseas Cantonese TV channel that could legally broadcast in Guangdong Province.Some programmes broadcast on TVB Jade are censored by Guangdong authorities and they insert some entertainment programmes, localized advertisements or the Hong Kong Government's promotional clips instead. Since January 2025, TVB has taken over the handling of advertising on the Guangdong Province feed.
During the "National Day of Mourning", access to TVB channels was blocked and some cable providers in Guangdong switched their Jade and Pearl feeds to CCTV-1, but Guangdong Cable only blocked Jade's and Pearl's entertainment programmes and advertisements.