TV3 (Latvian TV channel)
TV3 Latvia is a Latvian commercial television channel targeted at a Latvian language audience owned by All Media Baltics, a company owned by investment firm Providence Equity Partners.
History
Kinnevik was first involved on Latvian television in 1993, by sharing airtime on 31. kanāls in the Riga area, as well as by distributing American and Australian TV series to LTV1 and LTV2. TV3 occupied the frequency on Fridays and Saturdays. The initial agreement ended on 5 May 1996 due to financial difficulties and as a sign of protest against the merger of two stations to create LNT, which occupied the former ORT network.TV3 was launched in 19 September 1998 replacing 31. kanāls, but did not receive a terrestrial license until 2001. The channel has since increased its viewing share to become the most popular channel in Latvia as of September 2007, surpassing its then-closest rival LNT.
Until 2013, there was a free terrestrial TV channel, since 2014 it became a paid channel, terrestrial TV. Initially, it was planned to leave the free channel, already in 2012, but the media regulator forbade it. Changes took place along with LNT.
TV3, as with other channels of the All Media Baltics group in the Baltic states, switched to HD broadcasting on 26 July 2018.
The next step for the channel's development was December 2019 when changed stamp and starting 2020, when the LNT News Service was reorganized and merged with the News Service of the TV3 channel, news service a new look as well as a new morning show 900 sekundes.
The network also has four sister channels: TV3 Life, TV3 Mini, TV3 Sport and TV3 Film.