Susquehanna Radio Corporation

The Susquehanna Radio Corporation was a media corporation headquartered in York, Pennsylvania, that operated from 1941 to 2006. The company was a unit of Susquehanna Pfaltzgraff, a conglomerate more widely known for the Pfaltzgraff kitchenware line than its broadcasting pursuits.

History

Some of the early Susquehanna radio properties included top 40 music stations WSBA in York; WARM in Scranton, Pennsylvania; WICE in Providence, Rhode Island; and WHLO in Akron, Ohio. WQBA, a Spanish-language station in Miami, was part of the group, along with news/talk/music station WKIS in Orlando, Florida. Susquehanna's best-known acquisition was the 1989 purchase of San Francisco's KNBR from NBC, the last radio station owned by the network, and its shepherding of that station into one of the nation's sports talk stations.
Over time, Susquehanna repositioned itself from a company based largely in the Northeast to one based largely in the Southern and Midwestern markets, nevertheless keeping its original stations in York. The company was absorbed into Cumulus Media in 2006 when Louis Appell's children broke up Susquehanna Pfaltzgraff.
The company is still active as a holding subsidiary named "Radio License Holding SRC, LLC".