Super73
SUPER73 is an American lifestyle adventure brand and manufacturer of electric bicycles based in Irvine, California. It is best known for its product line of motorcycle styled electric bicycles, custom bicycle builds for celebrities, and high-profile e-bike collaborations.
History
2016
SUPER73 was founded in 2016 A by Michael Cannavo and Aaron P. Wong along with John Kim, Alix Armour and Legrand Crewse. The company started as a Kickstarter crowdfunding campaign promising a premium electric bicycle called the "Super73" for a $25k fundraising goal. The bikes designed and built by Kim along with the viral promotional video by Cannavo resulted in a highly successful crowd funding campaign which generated over $441k from backers. The nostalgic design defined a new bicycle category and along with features like a built in bottle opener was positively received by design and fashion magazines worldwide.2017
In 2017, the company started to earn a reputation as a social media collaborator with celebrities like Will Smith, Coco Rocha Casey Neistat, and Jesse Wellens. Most notably, they built Star Wars Return of the Jedi themed speeder bikes and costumes to film a Star Wars cosplay video that went viral on YouTube, which further cemented SUPER73 as “The Content Creator’s Bike”.On July 10, 2017, the company announced a second model, the SUPER73-S1. It featured a 500-watt rear wheel hub motor, a motorcycle fuel tank styled battery, and LED headlight. To avoid confusion between the original SUPER73 model, the Scout was renamed the SG1, while the original model was renamed the OG1. Also, with the launch of the SG1, the company announced the sale of the limited “Rose Ave” edition, which was the first of their product collaborations done with a celebrity, Jesse Wellens.
2018
On Nov.11, 2018, the company launched a third model to their product line, the Z model. The Z model was significant because it had a retail price of US$1,000, making it affordable to a wider audience. Along with the expansion of their product line up, the company received $8.75million USD in investment and started sales in Europe. Also in May 2018, the American actor and rapper, Will Smith, launched an Instagram video showcasing the Super73. The video went viral, further cementing the company's reputation for collaborating with celebrities.2019
In 2019, the company expanded its collaborations with prominent celebrities and brands. On November 4, 2019, they unveiled a limited edition SUPER73-Z1 model in collaboration with Parisian football club Paris Saint-Germain. The launch of the limited edition PSG model, coincided with the 50th anniversary of the legendary football team.2020
In Feb 2020, SUPER73 launched their SUPER73-R Series, marking a significant departure from their earlier designs. This new model featured full suspension, a major upgrade from the rigid frames and suspensionless design of previous models. They also unveiled the SUPER73-S2, an upgraded version of their popular SUPER73-S1 model, featuring front suspension and sleek new colorways.Later in the year, SUPER73 secured $20-million in Series B funding, led by Boston-based growth equity firm Volition Capital.