Sulwhasoo

Sulwhasoo is a South Korean skincare and cosmetics brand launched by Amorepacific Corporation in 1997. Seolhwa means a plum blossom that blooms in the snow. It is a brand that uses Korean traditional herbal ingredients as its main components and releases products that combine them with modern skincare science.

Ambassadors

2025: Im Yoon-ah
2024: Choi Hwa-jung
2023: Tilda Swinton
2022: Rosé
2021: Taeyeon
2019: Angelababy
2018: Song Hye-kyo