Homestar Runner
Homestar Runner is an American comedy animated web series created by Mike and Matt Chapman, known collectively as The Brothers Chaps. The series centers on the adventures of a large and diverse cast of characters, headed by the titular character, Homestar Runner. It uses a blend of surreal humor, self-parody, satire, and references to popular culture, in particular video games, classic television, and popular music.
Homestar Runner originated in 1996 as a book written by Mike Chapman and Craig Zobel, intended as a parody of children's literature. While learning Macromedia Flash, Mike and his brother Matt expanded the concept into a website, which was launched on New Year's Day 2000. While the site originally centered on the title character, the Strong Bad Email cartoon skits quickly became the site's most popular and prominent feature, with Strong Bad, initially the series' main antagonist, becoming a breakout character. Since 2000, the site has grown to encompass a variety of cartoons and web games featuring Homestar, Strong Bad, and numerous other characters.
At the peak of its popularity, the site was one of the most-visited sites with collections of Flash cartoons on the web, spreading via word of mouth. The site sustains itself through merchandise sales and has never featured advertisements. The Brothers Chaps have turned down offers to make a television series.
After a four-year hiatus beginning in 2010, Homestar Runner returned with a new Holiday Toon on April 1, 2014, for April Fools' Day. Afterwards, co-creator Matt Chapman announced plans to give the site semi-regular updates. Since global support for Flash ended on December 31, 2020, homestarrunner.com has maintained a fully functional website through the Flash emulator Ruffle. More cartoons have since been released on the website and its YouTube channel on an occasional basis, usually to celebrate holidays.
History
1996–2000: Development
Homestar Runner was created in Atlanta in 1996 by University of Georgia students Mike Chapman and friend Craig Zobel, who wrote the original picture book, The Homestar Runner Enters the Strongest Man in the World Contest, while working summer jobs surrounding the 1996 Summer Olympics.Matt described the origin of the name "Homestar Runner" as an in-joke between themselves and James Huggins, a childhood friend of the Chapman brothers while growing up in Dunwoody, Georgia.
When Mike and Craig were in a bookstore and made a remark about how "awful" the children's books were, the idea to write their own children's book occurred to them. They spent around two hours designing the look of Homestar Runner, Pom Pom, Strong Bad, and The Cheat, and completed the book within a day. They only printed about five to ten copies to share with friends, and had no intention to publish it. However, they had no idea that their father had sent out the book as a manuscript for submission to about 80 different publishers, but they only got rejection letters back, if anything. The pair began to work on a sequel, Homestar Runner Goes for the Gold, which would have introduced Strong Bad's brothers, Strong Mad and Strong Sad, but was eventually abandoned. They later used the Super NES video game Mario Paint to create the first cartoon featuring the characters.
2000–2009: Launch and initial popularity
Around 1999 Mike recognized how popular Flash animation was taking off, and he and his younger brother Matt Chapman started to learn Flash on their own. Looking for something on which to practice, they found inspiration in the old "children's" book. Their initial cartoons were launched on their dedicated website, homestarrunner.com, by 2000. Mike animated the cartoons, Matt provided the voices of the male characters, and Mike's girlfriend Missy Palmer provided the voice of Marzipan.They initially started off with shorts that featured competitions between Homestar Runner as a heroic character and Strong Bad as the villain, but these did not really capture viewers. Mike and Matt came up with the idea of animating the scenes between competitions; Matt stated "that was the stuff that was funnier, the stuff happening between the plot points, which is hilarious because we hadn't even established a routine of making cartoons about competitions, we'd made like one". From May 2000 to February 2001, the website and cartoons started out with different art styles. In February 2001 it gained a new look, which has largely remained consistent to the present with minor changes.
The site grew slowly at first and primarily through word-of-mouth. They were able to sell a "few dozen" T-shirts by 2001. Mike moved back to New York in mid-2001 and he and Matt started crafting the first Strong Bad Email some kinda robot, intending this to be a weekly feature. The Strong Bad Email series proved very popular, generating significant interest in the site; when the brothers were late in publishing a new Strong Bad Email, they received angry emails asking where the new short was, which Matt said was "a cool feeling to know you're as important as a cup of coffee or morning crossword to some folks". Their father suggested Matt quit his full-time job to devote time to creating more Homestar Runner shorts. With the number of visitors to the site growing, by January 2003 the site had outgrown its original web host, Yahoo. Merchandise sales paid for all of the costs of running the website as well as living costs of the creators, whose retired parents managed many of the business aspects.
The brothers considered the period between 2002 and 2005 to be their most creative and successful, exploring various different media for the shorts and having a large quantity of merchandise. Matt considered a day in February 2004 to be the highlight of the series, having received a demo tape from They Might Be Giants for a song to use in a Strong Bad Email short and a life-sized replica of Tom Servo from Mystery Science Theater 3000 producer Jim Mallon on the same day. They also reflected on how Homestar Runner had been a common point of reference over which newly formed couples bonded and how Joss Whedon incorporated references to Homestar Runner into his television shows Buffy the Vampire Slayer and Angel as further signs of success.
2009–2014: Hiatus
Through 2010 Homestar Runner remained financially viable for the brothers through sales of related merchandise. Both brothers were married by 2010 and had their children to care for, and they recognized that they would need to find other jobs to support their respective families. When Matt had a second daughter, the two agreed to put the series on hiatus, knowing they would want to come back to it but could not guarantee a time frame. Mike also noted that they had spent nearly ten years delivering a weekly cartoon, and believed that, creatively, they needed a break. The success of Homestar Runner led to Matt and Mike getting writing jobs for television animated series Yo Gabba Gabba!, Gravity Falls, The Aquabats! Super Show!, and Wander Over Yonder.During this hiatus the brothers released a small number of Homestar Runner cartoons, including ones for 2010's April Fools' Day and Decemberween holidays. They also made a special video featuring Homestar and Strong Bad for the 2013 San Diego Comic-Con to introduce a panel regarding the history of W00tstock.
2014–present: return
Matt, after completing work on Gravity Falls, moved back to Atlanta in 2014 where Mike was living, and the two agreed that they now had the opportunity to return to Homestar Runner on a semi-regular basis. Their first short in nearly four years, posted on April 1, 2014, poked fun at how they had not updated the site in years. Matt confirmed their commitment to continue the series in July 2014. Since then, the site has featured occasional updates, usually for holidays. Until 2017, this was mostly due to the brothers' involvement in developing the Disney XD animated show Two More Eggs.With the impending discontinuation of Adobe Flash in December 2020, most new Homestar Runner animations were released directly as videos to YouTube; the brothers also worked to transfer the older Flash content into video format for archival purposes. Prior to Flash's discontinuation, the Internet Archive included Homestar Runner content in its collection of Flash animations and games. The content is directly viewable in modern browsers through the Ruffle Flash emulator. The Homestar Runner website itself was also updated to use Ruffle, restoring much of its original functionality.