Strawberry generation
Strawberry generation is a Chinese-language neologism used in Taiwan for Taiwanese people born from 1990s onwards who "bruise easily" like strawberries – meaning they cannot withstand social pressure, or work hard like their parents' generation; the term refers to people who are perceived as insubordinate, spoiled, selfish, arrogant, and sluggish in work.
The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of stability, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits. The term gained prominence in the Taiwanese press, as it could be a way to designate a rising demographic or psychographic in terms of consumer behavior.
On the other hand, young people in Taiwan usually express their animosity against the term. In a 2012 survey, the term has become the most hated label among the youth. Some of them criticize the term as an excuse for not improving working conditions, and ignoring intergenerational equity in Taiwan.