Soren Kaplan
Soren Marcus Kaplan is an author, consultant, and speaker on the subject of innovation and innovation culture in organizations. He is an Affiliate at the Center for Effective Organizations at the University of Southern California's Marshall School of Business, founder of the consulting firm InnovationPoint, co-founder of the software company Praxie.com, and is a columnist for the Innovate column of Inc. Magazine.
Early life and career
Soren Kaplan was born on 27 November 1968. In 1996 he jointly wrote an article for the Journal of Creativity & Innovation Management under the title of "Harnessing the Power of Strategic Innovation". In 2001, Kaplan co-founded iCohere, Inc. with his father Pascal, an online learning and collaboration platform. In 2017 the Thinkers50 named Kaplan one of the world's leading experts in business strategy and innovation. In 2020 Business Insider listed Kaplan as one of the top "power players" of the management consulting industry. Kaplan holds a Bachelor of Arts Degree in Sociology from UCLA and obtained a master's degree and Ph.D. in Organizational Psychology with an emphasis on leadership, innovation, and organizational culture from Alliant International University.Author
Leapfrogging
In 2012, Kaplan's first book Leapfrogging: Harness the Power of Surprise for Business Breakthroughs, outlined his observations on why the power of surprise is so important for innovation. Leapfrogging, received Best Leadership Book by the Axiom Book Awards. In a 2013 article in the Wall Street Journal titled "The Mystery of the Book Sales SpikeHow Are Some Authors Landing On Best-Seller Lists? They're Buying Their Way", Jeffrey A. Trachtenberg noted that Soren's first book, Leapfrogging entered the Journal's list of best-selling business books immediately and the next week "plunged 99% and it fell off the list". Kaplan told the Journal that he had retained ResultSource to promote the book and "purchased about 2,500 books through ResultSource, paying about $22 a book, including shipping, for a total of about $55,000. Mr. Kaplan says he also paid ResultSource a fee in the range of $20,000 to $30,000." Kaplan's interview with Trachtenberg and subsequent articles on the topic have continued to be referenced by media outlets when describing the dynamics of bestseller book marketing. Following this article, Kaplan became the first bestselling business author to publicly share details of how the book publishing industry has become increasingly reliant on pre-sales of books to influence the New York Times and Wall Street Journal's bestseller lists. Jeff Bercovici reported in Forbes that Kaplan shared his reservations about marketing his book using this strategy, quoting Kaplan as saying "It's no wonder few people in the industry want to talk about bestseller campaigns. Put bluntly, they allow people with enough money, contacts, and know-how to buy their way onto bestseller lists."