Sony Pictures Networks India is an indirect Sony Pictures Networks India wholly owned subsidiary of Sony Corporation, Japan. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India. SPN manages and operates 25 television channels, 1 OTT platform, 1 film production arm and 1 independent production venture for original content and IPs for TV and digital media. HistoryIt was founded in October 1995 as Multi Screen Media Limited. In November 2015, the company was renamed as Sony Pictures Networks India. SportsThe network forayed into the Indian sports TV market in 2002 after acquiring the licence rights for ICC matches from 2003 to 2007, which were broadcast on SET and Sony MAX. In 2008, along with Singapore-based World Sport Group, it won the broadcast rights for the IPL for 10 years. In April 2012, it launched it first sports channel Sony SIX. In August 2016, it acquired the TEN Sports network from Zee Entertainment Enterprises. General entertainmentIn the general entertainment category, Sony Entertainment Television and Sony SAB are the network's premier channels. Offering content from SET and Sony SAB is Sony Pal, a channel targeted towards rural Hindi-speaking markets. Sony YAY! is a kids’ entertainment channel that airs several shows in regional languages. The network also has a joint venture with BBC Earth to showcase factual programming via Sony BBC Earth. Sony Aath is a premium Bangla entertainment channel centered on showcasing series, films, cartoons and sports events produced or dubbed in Bengali. Sony Marathi is a Marathi channel aimed at the Maharashtra audience. OnlineIn January 2013, the network forayed into video-on-demand with the launch of its OTT platform, SonyLIV. Its library consists of content from the network's channels in India such as SET and Sony SAB, alongside originals such as, Gullak, LIV Shout Out and Holycross. Apart from archival and regional content, movie premieres, short films and LIVE sports are also a part of SonyLIV’s offerings. The platform has crossed 109 million app downloads and is available in five languages, along with select programming in Hindi, English, Marathi, Tamil and Telugu. Moviesand Sony Max 2 offer Hindi cinema to viewers. Sony MAX showcases world premieres, while Sony MAX HD focuses to Indian viewers who prefer a high definition viewing experience. Sony MAX 2 caters to viewers who appreciate evergreen Indian cinema. Alongside these, the network offers Sony Pix basing its programming on Hollywood films and Sony WAH, which is a FTA movie channel. Sony Pictures Networks ProductionsSet up in 2013, Sony Pictures Networks Productions is the film production arm of the network. It produces cinema for Indian diaspora audiences worldwide. Since 2015, SPNP has produced and distributed films such as Darr @ the Mall, Youngistaan, Piku, Chalk n Duster, Azhar, Mubarakan, Poster Boys, Padman, 102 Not Out, Soorma, Bombairiya and Ghoomketu. The upcoming films from SPNP include Shakuntala Devi, Nikamma, Aankh Micholi, Helmet and Looop Lapeta among others. Studio NEXTAn independent business unit of SPN, Studio NEXT creates original content and IPs for television and digital media within India and globally. The venture began its journey by co-producing Season 10 of KBC in partnership with BIG Synergy. Going forward, Studio NEXT will continue to produce new IPs whilst leveraging the existing ones under SPN media. Corporate Social Responsibility'Ek India Happywala' is the call-to-action under which the network guides its contribution towards society. To create change in society, it focuses on 3 impact areas - Environment, Education and Empowerment. The network associates itself with several NGOs such as Krida Vikas Sanstha, Cricket Association for the Blind of Maharashtra and ConnectEd Technologies to name a few, and undertakes initiatives such as providing clean drinking water to drought-affected areas in Maharashtra and supporting upcoming Indian athletes with equipment and training required to compete at international events among a few. International presence and distribution reachSPN reaches out to over 700 million viewers across India and is available in 167 countries.
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