Sony Ericsson Xperia Pureness

The Sony Ericsson Xperia Pureness, released in November 2009, was the first handset to feature a transparent monochrome display. Priced at 1000 USD, it was marketed as luxury design phone and came with 12 months of concierge services. The phone had very limited market release – it was sold in a select handful of stores in just a few countries.
Market reception was mixed or negative. Reviews highlighted its minimalist aesthetic and the transparent screen, but criticized limited features, particularly the lack of a camera, expandable storage, and advanced connectivity. As a result, the handset was regarded more as a fashion accessory than a practical mobile phone. Other design-focused phones like Nokia 8600 Luna, LG GD900 Crystal, LG New Chocolate (BL40), Motorola Aura had significantly better features.