Sociolinguistics
Sociolinguistics is the descriptive, scientific study of how language is shaped by, and used differently within, any given society. The field largely looks at how a language varies between distinct social groups and under the influence of assorted cultural norms, expectations, and contexts, including how that variation plays a role in language change. Sociolinguistics combines the older field of dialectology with the social sciences in order to identify regional dialects, sociolects, ethnolects, and other sub-varieties and styles within a language.
A major branch of linguistics since the second half of the 20th century, sociolinguistics is closely related to and can partly overlap with pragmatics, linguistic anthropology, and sociology of language, the latter focusing on the effect of language back on society. Sociolinguistics' historical interrelation with anthropology can be observed in studies of how language varieties differ between groups separated by social variables or geographical barriers. Such studies also examine how such differences in usage and in beliefs about usage produce and reflect social or socioeconomic classes. As the usage of a language varies from place to place, language usage also varies among social classes, and some sociolinguists study these sociolects.
Studies in the field of sociolinguistics use a variety of research methods including ethnography and participant observation, analysis of audio or video recordings of real life encounters or interviews with members of a population of interest. Some sociolinguists assess the realization of social and linguistic variables in the resulting speech corpus. Other research methods in sociolinguistics include matched-guise tests, dialect surveys, and analysis of preexisting corpora.
Sociolinguistics in history
Beginnings
The social aspects of language were in the modern sense first studied by Indian and Japanese linguists in the 1930s, and also by forerunners in Denmark and Switzerland around the turn of the 20th century, but none received much attention in the West until much later. The study of the social motivation of language change, on the other hand, has its foundation in the wave model of the late 19th century. The first attested use of the term sociolinguistics was by Thomas Callan Hodson in the title of his 1939 article "Sociolinguistics in India" published in Man in India.Dialectology is an old field, and in the early 20th century, dialectologists such as Hans Kurath and Raven I. McDavid Jr. initiated large scale surveys of dialect regions in the U.S.
Western contributions
The study of sociolinguistics in the West was pioneered by linguists such as Charles A. Ferguson or William Labov in the US and Basil Bernstein in the UK. In the 1960s, William Stewart and Heinz Kloss introduced the basic concepts for the sociolinguistic theory of pluricentric languages, which describes how standard language varieties differ between nations, e.g. regional varieties of English versus pluricentric "English"; regional standards of German versus pluricentric "German"; Bosnian, Croatian, Montenegrin, and Serbian versus pluricentric "Serbo-Croatian". Dell Hymes, one of the founders of linguistic anthropology, is credited with developing an ethnography-based sociolinguistics and is the founder of the journal Language in Society. His focus on ethnography and communicative competence contributed to his development of the SPEAKING method: an acronym for setting, participants, ends, act sequence, keys, instrumentalities, norms, and genres that is widely recognized as a tool to analyze speech events in their cultural context.Applications
Sociolinguistics can be divided into subfields, which make use of different research methods, and have different goals. Dialectologists survey people through interviews, and compile maps. Ethnographers such as Dell Hymes and his students often live amongst the people they are studying. Conversation analysts such as Harvey Sacks and interactional sociolinguists such as John J. Gumperz record audio or video of natural encounters, and then analyze the tapes in detail. Sociolinguists tend to be aware of how the act of interviewing might affect the answers given.Some sociolinguists study language on a national level among large populations to find out how language is used as a social institution. William Labov, a Harvard and Columbia University graduate, is often regarded as the founder of variationist sociolinguistics which focuses on the quantitative analysis of variation and change within languages, making sociolinguistics a scientific discipline.
For example, a sociolinguistics-based translation framework states that a linguistically appropriate translation cannot be wholly sufficient to achieve the communicative effect of the source language; the translation must also incorporate the social practices and cultural norms of the target language. To reveal social practices and cultural norms beyond lexical and syntactic levels, the framework includes empirical testing of the translation using methods such as cognitive interviewing with a sample population.
A commonly studied source of variation is regional dialects. Dialectology studies variations in language based primarily on geographic distribution and their associated features. Sociolinguists concerned with grammatical and phonological features that correspond to regional areas are often called dialectologists.
Sociolinguistic interview
The sociolinguistic interview is the foundational method of collecting data for sociolinguistic studies, allowing the researcher to collect large amounts of speech from speakers of the language or dialect being studied. The interview takes the form of a long, loosely structured conversation between the researcher and the interview subject; the researcher's primary goal is to elicit the vernacular style of speech: the register associated with everyday casual conversation. This goal is complicated by the observer's paradox: the researcher is trying to elicit the style of speech that would be used if the interviewer were not present.To that end, a variety of techniques may be used to reduce the subject's attention to the formality and artificiality of the interview setting. For example, the researcher may attempt to elicit narratives of memorable events from the subject's life, such as fights or near-death experiences; the subject's emotional involvement in telling the story is thought to distract their attention from the formality of the context. Some researchers interview multiple subjects together to allow them to converse more casually with one other than they would with the interviewer alone. The researcher may then study the effects of style-shifting on language by comparing a subject's speech style in more vernacular contexts, such as narratives of personal experience or conversation between subjects, with the more careful style produced when the subject is more attentive to the formal interview setting. The correlations of demographic features such as age, gender, and ethnicity with speech behavior may be studied by comparing the speech of different interview subjects.
Fundamental concepts
While the study of sociolinguistics is very broad, there are a few fundamental concepts on which many sociolinguistic inquiries depend.Speech community
is a concept in sociolinguistics that describes a distinct group of people who use language in a unique and mutually accepted way among themselves. This is sometimes referred to as a Sprechbund.To be considered part of a speech community, one must have a communicative competence. That is, the speaker has the ability to use language in a way that is appropriate in the given situation. It is possible for a speaker to be communicatively competent in more than one language.
Demographic characteristics such as areas or locations have helped to create speech community boundaries in speech community concept. Those characteristics can assist exact descriptions of specific groups' communication patterns.
Speech communities can be members of a profession with a specialized jargon, distinct social groups like high school students or hip hop fans, or even tight-knit groups like families and friends. Members of speech communities will often develop slang or specialized jargon to serve the group's special purposes and priorities. This is evident in the use of lingo within sports teams.
Community of Practice allows for sociolinguistics to examine the relationship between socialization, competence, and identity. Since identity is a very complex structure, studying language socialization is a means to examine the micro-interactional level of practical activity. The learning of a language is greatly influenced by family, but it is supported by the larger local surroundings, such as school, sports teams, or religion. Speech communities may exist within a larger community of practice.
High-prestige and low-prestige varieties
Crucial to sociolinguistic analysis is the concept of prestige; certain speech habits are assigned a positive or a negative value, which is then applied to the speaker. This can operate on many levels. It can be realized on the level of the individual sound/phoneme, as Labov discovered in investigating pronunciation of the post-vocalic /r/ in the Northeastern United States, or on the macro scale of language choice, as is realized in the various diglossia that exist throughout the world, with the one between Swiss German and High German being perhaps most well known. An important implication of the sociolinguistic theory is that speakers 'choose' a variety when making a speech act, whether consciously or subconsciously.The terms acrolectal and basilectal are also used to distinguish between a more standard dialect and a dialect of less prestige.
It is generally assumed that non-standard language is low-prestige language. However, in certain groups, such as traditional working-class neighborhoods, standard language may be considered undesirable in many contexts because the working-class dialect is generally considered a powerful in-group marker. Historically, humans tend to favor those who look and sound like them, and the use of nonstandard varieties expresses neighborhood pride and group and class solidarity. The desirable social value associated with the use of non-standard language is known as covert prestige. There will thus be a considerable difference in use of non-standard varieties when going to the pub or having a neighborhood barbecue compared to going to the bank. One is a relaxed setting, likely with familiar people, and the other has a business aspect to it in which one feels the need to be more professional.