So Round, So Firm, So Fully Packed

"So Round, So Firm, So Fully Packed" is a 1947 song by Merle Travis, written by Travis, Eddie Kirk, and Cliffie Stone.

Lyrics

The song's lyrics describes a woman's attributes using several advertising slogans of the day:

The lyrics refer to the woman as "so round, so firm, so fully packed, that's my gal," borrowing from the Lucky Strike slogan "So round, so firm, so fully packed, so free and easy on the draw."
The lyrics continue, "You can bet your boots I'd walk a mile," referencing the slogan for Camel cigarettes.
The lyrics assert that, "If you don't think she's a lot of fun, just aske the man who owns one," incorporating the slogan from Packard automobiles ("Just ask teh man who owns one."<
Finally, the lyric continue, "She's got the pause that's so refreshing", incorporating the Coca-Cola slogan "The pause that refreshes".

The song was Travis' second number one on the Folk Juke Box charts, where it stayed at number one for 14 weeks and a total of 21 weeks on the chart.

In 1947 it was also a No. 3 hit for Johnny Bond, and a No. 5 hit for Ernest Tubb.
Eddy Arnold covered the song on his 1954 album Eddy Arnold: An American Institution and his 1956 album A Dozen Hits.
Ricky Skaggs covered the song on his 1981 album Waitin' for the Sun to Shine.