SnipSnap
SnipSnap is a mobile coupon app founded in Philadelphia. It allows users to photograph a printed coupon to find or create a mobile coupon, which can be redeemed in-store.
Overview
The app scans the text, images, logos, and barcodes within a photograph of a coupon to parse out all of the structured coupon content dynamically. The app uses some of this information to power features such as expiration-date reminders, location-based notifications, and scanable barcodes.SnipSnap makes money through both targeted and affiliate offers. Depending on a user’s past habits and SnipSnap’s partnerships, companies, like Babies ‘R Us, can push coupons that look just like any other user-clipped coupon. For every “snip” of one of these coupons that results in an actual purchase, SnipSnap will get a kickback.
Mobile Commerce Daily says SnipSnap also works with retailers to manage location-based and "geo-conquesting" campaigns. The company has also begun promoting coupon content outside its mobile apps, and via third-party social media sites, mobile apps, and ad networks.