Siranudh Scott

Siranudh "Psi" Scott is a Thai and Scottish marine conservationist and former advisor to Athapol Charoenshunsa, the Director-General of Thailand's Department of National Parks. He is known for his viral criticism of tourism operations in Southern Thailand's national parks, including environmental misconduct and corruption.

Early life and education

Siranudh is the son of Chiranuj Bhirombhakdi, and grandson of Chamnong Bhirombhakdi. He is therefore a member of the Bhirombhakdi family who owns Boon Rawd Brewery, known for its Singha beer brand. His father is Scottish. He attended Bangkok Patana School, graduating in 2014. He attended the California Institute of the Arts, graduating with a BFA in animation in 2018.

Career

Siranudh founded Sea You Strong, an ocean conservation volunteer initiative.
On 2 January 2024, he was appointed as an unpaid advisor to the director-general of the Department of National Parks.

"Ni hao" controversy and resignation

In April 2025, Siranudh posted a video confronting two Russian tourists who had directed the Chinese phrase "ni hao" at him in Krabi. The video led to public outcry over the treatment of workers in Thailand's tourism industry, and allegations that the phrase was racist.
On 12 April 2025, Siranudh publicly resigned from his position. On 19 April 2025, Department of National Parks staff listed 6 allegations against Siranudh, including "frequently reprimanded tourists, guides, boat operators, and local business owners" and "regularly posted content on his personal platforms showcasing apparent involvement in official marine conservation activities". On 21 April 2025, the Department of National Parks was set to dismiss him from his advisory position, citing "inappropriate behavior".