Silver Week
Silver Week is a new Japanese term applied to a string of consecutive holidays in September, occurring only in certain years.
Overview
In 2009, the term gained popularity, referring to the unusual occurrence that year of a weekend followed by three Japanese public holidays in September. The holidays were:- Respect for the Aged Day, third Monday of September
- Autumnal [Equinox Day], astronomically determined, but usually September 23
- Kokumin no kyūjitsu, the day in between the two other holidays
Prior to 2009, a different definition of Silver Week referred to the days in the second half of November around the time of Labour Thanksgiving Day, or during the first week of November by another source. Historians have identified Silver Week itself as a commercial invention of the 1950s film industry, keen to promote cinema attendance during the holiday by reference to the popularity of leisure pursuits during the better-established Golden Week, yet another invention of the Japanese film industry. However, this older definition of Silver Week did not catch on nor did it make it to some dictionaries.