Shilav Group


Shilav Group is an Israeli company that operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.

History

Husband and wife Isaac and Shosi Oren founded Shilav. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop shopping" store for baby needs.
Shilav launched its Tiny Love line of developmental toys in 1993.
Tiny Love has competed successfully with giants of the toy industry such as Fisher-Price.