Seven Bucks Productions
Seven Bucks Productions is an American film and television production company founded by actor Dwayne Johnson and his manager/ex-wife Dany Garcia in 2012. The company is involved in film, television, digital networks, and emerging technologies. It produces a variety of projects, usually directly in relation with Johnson's acting roles, and has grossed $4.6 billion at the box office as of 2024. Its subsidiaries include Seven Bucks Digital Studios and Seven Bucks Creative.
History
Seven Bucks Productions was founded in 2012 by actor Dwayne Johnson and Dany Garcia, Johnson's and later manager. Its name is a reference to the amount of money Johnson had in his pocket after he was released from the CFL in 1995, before he signed with WWE in 1996 and became one of the most popular professional wrestlers of all time.Johnson remains the CEO and owner alongside Garcia. In 2017, Garcia's brother Hiram was promoted to the company's president of production, overseeing each of its projects. Other figures include Chelsea Friedland as vice president of production since 2017, Kevin Hill as head of television and digital development since 2018, Maya Lasry as chief marketing officer since 2019, Kimberly Bialek as executive vice president of development and production since 2020, Scott Landsman as head of television since 2023, and Melissa Fried as vice president of film development and production since 2023.
In June 2024, Seven Bucks signed a first-look deal with The Walt Disney Company to develop and produce films for theatrical and streaming. Most recently, the company signed a first-look deal with 20th Television.