According to the company's website, the name is derived from patriarch Salvatore Balistreri's pronunciation of "Send it", which came out as "Sendik" due to his thick Italianaccent along with "Send it" being his first words in English.
Products
Sendik's sells traditionalname-brand products as well as private label brands. It also offers a full-service catering line and many made-to-order foods like sushi.