Selfridges Birmingham


The Selfridges Building is a building in Birmingham, England. The building is part of the Bullring Shopping Centre and houses Selfridges Department Store. The building was completed in 2003 at a cost of £60 million and designed by the architecture firm Future Systems. It has a steel framework with sprayed concrete facade. It is one of the backgrounds as part of the Architecture theme in Windows 7.

Architecture

The architecture firm Future Systems were appointed by Selfridge's then chief executive, Vittorio Radice, to design only the third store outside London. Although Selfridges was physically integrated with the Bullring Shopping Centre the client wanted a distinct design approach which would set the store apart from the rest of the development and become an instantly recognisable signpost for the brand. The building's facade is curved, wrapping around the corner of Moor Street and Park Street. The facade comprises 15,000 anodised aluminium discs mounted on a blue background, in an architectural form which has become known as Blobitecture.

Awards