Scene+
Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.
Members earn points via purchases of tickets and concessions at Cineplex-owned cinemas and entertainment centres, as well as via purchases made on eligible Scotiabank debit and credit cards. Points can be redeemed for discounts at Cineplex establishments, as well as participating retailers and restaurants. In 2021, the service merged with Scotiabank's Scotia Rewards service, and expanded to include partnerships with Expedia, Rakuten, and the ability to redeem points to credit on Scotiabank credit and debit accounts.
In June 2022, Empire Company joined the partnership and added its supermarket chains, including Safeway and Sobeys, to the Scene+ program.
Starting in March 2026, Shell Canada joined the Scene+ partnership adding as a gas station partner to the rewards program.
History
The Scene rewards program was launched in 2007 as a partnership between Cineplex and Scotiabank. The program allowed members to earn points that they could spend on free movies, 1,000 points per movie, as well as providing a 10% discount on concession stand purchases. Scene branded Visa and debit cards were also launched by Scotiabank, which allowed Scene members to earn points on purchases outside of Cineplex properties. The debit card was the first in Canada to allow cardholders to earn rewards. As part of the partnership, Scotiabank also acquired naming rights to additional Cineplex flagship locations to add them to their Scotiabank Theatre banner.In June 2012, Cineplex started offering an additional 10% off on Tuesday movie ticket prices to Scene members.
In October 2014, Scene announced a partnership with Sport Chek, allowing customers to earn and redeem points at these stores. This partnership ended in October 2017, as Sport Chek then begin to offer its parent company's Canadian Tire Money, which became Triangle Rewards in 2018. In February 2015, Scene announced a similar partnership with Cara Operations at eleven of its restaurant brands.
In 2015, Cineplex announced that premium and VIP movie tickets would cost more points to redeem. Premium movie tickets would cost 1,500 points and VIP movie would cost 2,000 points instead of the standard 1,000 points.
On December 14, 2021, Scene merged with Scotiabank's Scotia Rewards program and was renamed Scene+; the new service adds partnerships with additional retail partners, integration with Rakuten for cashback offers, and the ability to redeem points towards hotel and travel bookings, and credit to Scotiabank debit and credit card accounts.
On June 7, 2022, Empire Company announced that it would discontinue its participation in Air Miles and acquire a stake in Scene+. Since August 2022, and gradually rolling across Canada, Scene+ points can be earned and redeemed at its grocery store and pharmacy and convenience store chains. The Launch of Scene+ at Empire's banners was staggered across Canada, with each region joining the program on a certain date.
| Launch Date | Region | Banner |
| August 2022 | Atlantic Canada | Foodland, Foodland & Participating Co-Ops, Lawtons, Needs, Sobeys, Voilà by Sobeys |
| September 2022 | Western Canada, North Western Ontario | Chalo! FreshCo, FreshCo, IGA, Safeway, Sobeys, Voilà by Safeway |
| November 2022 | Rest of Ontario | Sobeys |
| March 2023 | British Columbia, Québec | IGA, Les Marchés Tradition, Rachelle Béry, Thrifty Foods, Voilà par IGA |
On September 23, 2022, it was announced that Home Hardware Stores Ltd, whose banners include Home Hardware, Home Hardware Building Centre, Home Building Centre, and Home Furniture, will be joining Scene+ on July 31, 2023.
On January 26, 2026, it was announced that Shell Canada was joining the Scene+ loyalty program effective March 3, 2026 in Alberta and May 26, 2026 in the rest of Canada, leaving the Air Miles program after 34 years. Scene+ members will be able to earn rewards on gas, car wash, and convenience purchases as well as redeem points to use towards purchases. Members with eligible Scotiabank or Tangerine debit or credit cards can earn additional savings by linking their card
Points
Earning and redeeming points is broken down into several categories, movies, shopping, dining, travel, entertainment, and banking. Points are generally redeemable for 1 cent per point, but some offers redeem points at a lower value.Points can be earned and redeemed for the movie, dining, and entertainment categories at Cineplex cinemas and entertainment establishments and participating restaurants, including Recipe Unlimited properties. For the shopping category, points can be redeemed for gift cards at over 60 retailers or directly at Apple and Best Buy. In this category, members can also earn points while shopping online by using Scene+ Rakuten. For the travel category, members can earn and redeem points through the Scene+ Travel portal powered by Expedia for travel-related purchases. In the banking category, members with eligible Scotiabank debit and credit cards can earn points for every card purchase, and can also convert their points into account credit for their Scotiabank account. Scotiabank cardholders can also book with a travel operator and apply Scene+ points to their trip within 12 months.